high hopes for the Dongfeng Citroen C5 X Versailles really doing well, less than a month after the opening of the pre-sale, the order book has exceeded 6,000 mark. At the Chengdu International Auto Show that have just ended, Dongfeng Citroen General Manager Mao Fuxin, Dongfeng Citroen Marketing General Manager Lu Tengyun (Nicolas Luttringer) and Dongfeng Citroen Marketing Deputy General Manager Qu Hongyu is concerned about the hot problem of the Versailles C5x, Patient and meticulous answer.
Q: The Versailles C5x released from debut to August 9 pre-sale, there are very many marketing activities in the middle, Dongfeng Citroen I have paid a lot of heart, what is the sales of Dongfeng Xue Tielong to this model? What is the market goal of the Versailles C5X?
Mao Chexin:
From April 12th, the world’s first show, April 19 Shanghai Auto Show released quot; lead partner quot; plan, On June 16th, it was officially pre-sale until August 9, and the Versailles C5x did have passed a long journey. However, the effect is good, as of August 28th, the predetermined order of the Versailles C5x has exceeded 5,000 orders (now there is a breakthrough of 6000 orders), which is super-expected to us, but also fully explain the market of Versailles C5x. The prospect is still relatively large.
For the later goal of the Versailles C5x, it is currently planned to be officially launched in September. If it is not affected by the epidemic, it will adhere to the customer to create, experience, share. Continue to create a living in Versailles. The product cognition will continue to improve product cognition through the strong exposure of the Versailles C5x.
Q: After the pre-sale price of C5x in Versailles, everyone feels very sincere, this is actually not very like a legal car pricing in everyone. So in the pricing of C5x in the Versailles, the middle and law is more in the tacit or opposite? In addition, the previous period has been learned from the poster to the sales of Citroen to increase by 75% year-on-year, and you think that the Dongfeng Citroen will now rise up?
Mashengxin:
First of all the pricing issues of C5x in Versailles, in fact, we even listed on each product, even on the eve of listed, There is a controversy for pricing issues. Because we have to show the quality of the legal car with a reasonable price, it is also determined by the market situation combined with the brand. But the pre-sale price of Versailles is really quot; Versailles quot;, this is also a number of communications internally. Our current pricing is very satisfied with the Chinese and French, that is, the pricing of France is very supportive.
Why is this pricing? There are three main reasons. First, we must pay specific prices according to the current situation of Citroen brand in China. We will communicate with France in our internal and France. In terms of products in China, customers’ cognition, and our value to customers. Very much discussion.
Episode 2, altruism. Everyone has a vision, and the Versailles has extraordinary configuration under the low-cost positioning, quot; entry is the 12 major configurations of the high-level talents in the B-class model, and there are many technological configurations. Competitiveness, has the strength of the new B-class car new benchmark. Such pricing completely dispenses the customer quot; top matching is the rating of quot; Not only that, Dongfeng Citroen also adheres to the brand vision with 360 degrees to create a comfortable benchmark, and has created more value to customers with lower prices, so that customers really feel comfortable.
Third, adhere to long-termism. We are going to make a long-term development of the Versailles C5x, and we must leave a deep in the Chinese market.Engraved quot; Versailles quot; label. So in the future, when I was launched in the Versailles, we will promise customers friends and will definitely pay, and prices.
The new flagship model of Versailles C5x This car is produced in Chengdu. It is sold to the world. The sales price in Europe will be much higher than us. That is to say, our current pricing is to reflect the quality of international globalization in real value. This is true value to our customers.
As for the Dongfeng Citroen trend, it has been steadily rebounded. From the sales volume, Dongfeng Citroen as of the current sales exceeded the year, the synchronization increased by 75%; but if It is said that this is a steady rebound, I think it is a little too early to define this. But I believe that under the persistence of the entire Dongfeng Citroen team, and standing in the customer’s perspective, insist on building a comfortable benchmark for 360 degrees, bringing more customers to the unique pleasure, will also get more and more Many customers are recognized that Dongfeng Citroen’s sales will usher in a substantial improvement.
Q: The pre-sale of C5x in Versailles is high, can you share the current new car pre-sale order? In addition, the problem of the chip is affected by the epidemic, the chip on the other side of Malaysia is basically a state of stopping, which is also the same as Bosch’s chip, and the influence of the Bosch’s overseas factory has begun to stop production. . I want to ask now that the chip can still meet the expectations of our orders. If the fan wants to pick up the car as soon as possible, will it be delayed because of the chip?
Mao Chexin:
As of August 28, the pre-sale order of Versailles C5x exceeded 5,000 orders. At present, the results of this order are very benign rhythm. Basically on Monday to Friday, we have more than 200 orders per day, sometimes 260 orders. And we now get orders through the dealer, starting from July, we will open new retail and continue to follow up new retail sales when blindly open. At present, in the pre-sale order of daily, new retail propals have reached 30%. We have to our customersCommitment, where Versailles is, where is our customers? Because of this, the new retail proportion in the C5x order in Versailles is getting higher and higher, as long as we implement good services, I believe that the order sales of C5x in Versailles will get better and better.
The problem of chip discontinuation has a certain impact on how to avoid chip problems to meet customer ordering needs, I think there is a process. Whether it is Dongfeng Citroen, our shareholders will go all out to the Versailles C5x, insist on quot; people-oriented quot; service spirit, concentrate strength to solve the problem and impact on chips, better meet customer needs .
Q: We noticed that Dongfeng Citroen’s booth is all C5x in Versailles, which is what kind of consideration? In addition, most of this year’s car exhibition is a propaganda of new energy, can it disclose Dongfeng Citroen’s planning for new energy?
Lu Tengyun: The first question, Versailles C5x exhibited in the auto show media day is quot; Chengdu makes Middot; global pin quot; A new flagship model, Chengdu Auto Show is undoubtedly a very good opportunity to show C5x in Versailles, but also expressed our gratitude to Chengdu.
There are five different body colors of Versailles C5x, there are two and users of Versailles C5x modified cars, a color color Conductive, overall use of quot; yellow quot; appearance color, another 2 aluminum rim black flow distribution board on each wheel is modified as a yellow guiding plate, the exercise is full, these inspiration is also from the CXPERIENCE concept car, use hope to borrow This stimulates the customers to quot together; create a Versailles quotInspiration.
In terms of new energy, 2025 models were electrified in Citroen. The Stellantis Group plans to invest 30 billion euros in the electrification process, including PHEV, pure electric models, believe everyone will Will soon see our electrification results. 
Q: What is the specific concept of C5x in Versailles? Please share the results of the current collection.
Mao Chexin:
On April 19th, we proposed quot during the Shanghai Auto Show; leading partner quot; plan, true cooperation is also From the customers. For example, the customer puts forward the rear space, the seat top is more comfortable, we will optimize the product immediately, plus the headrest. In addition, the seven kinds of body colors are also a result.
In the model configuration, we are also sincere and will fully meet the needs of consumers for automotive value. The concept of entry, luxurious quot; is not reflected in configuration, but reflects the configuration truly required customers. In addition, the four configuration level names of the Versailles C5x will also be involved in creating, collecting, and voting. On a co-creation road, we have been constantly drawing the distance with our customers.
In terms of price, we respect customer cognition and start sharing from pre-sale. First of all, everyone see is a total growth of customers, and within one year after the listing, every sale of Versailles C5x, we will take 5000 points to share with a 2999 yuan blind and pre-sale customers to share; if you sell one year 50,000, we are equivalent to sharing 250 million points with customers, the more customer benefits are sold.
Second, customers can participate in brand sharing in the applet to let new customers, we will give customer points reward, and we will share quot; Versailles life quot; To create a lifestyle of Versailles, this will attract more customers to participate in the brand interaction, this is what we have to stick to, build a comfortableThe benchmark is to reach a comfort from the customer’s physical and mental pleasure.
Later, the dynamic experience of C5x in Versailles also includes sublimation of lifestyle, and we will share with more customers with media friends.
When C5x in Versailles is pre-sale, we see that this is very touched. Today, I saw the yellow modification car on the booth, I feel very in line with this. The temperament of the car. Then when you create these achievements, what kind of experience is thereon on mechanisms or within the enterprise, summarize information, and processing information? In addition, with more and more customers in the Versailles C5x, how to collect information back in the customer’s use, form a mechanism? Or in addition to the La Group has a better channel, combined with the mall, applet, make all models of all models to achieve effective collection and finishing of customer recommendations?
Secondly, the tire will be left with a tire. This tire is not just energy-saving and environmentally friendly issues. Question of the secondary market. We are thinking if you must push this tire, can you have channels to make consumers more convenient to buy this tire? Because the 4S store sometimes ordinary fetal stocks are very small, this is a potential customer comment.
Mashengxin: Come in a common creative party and suggestions, after we deliver a model to customers, will make customers with the brand to face-to-face Communication, in fact, we have such an interaction in the early stage, and the team directly communicates with each customer. There is any opinions to feed them from us at any time. The current brand needs to enhance excellent delivery and service experience through each customer sold to the Versailles C5x, after we work hard, basic establishment of the service experience Ways, after the channel is fully open, the other models will also be introduced to the new retail platform. This is a challenge for us, so we must first provide our customers with an excellent experience. In addition, for brand new products, customers can have a communication with companies before the product is launched. As long as we have such a customer experience, the development of brand products is much easier to share with customers.
product to the upcoming period, the plant will not give us create a great impact? Influence is definitely there, especially the project team and colleagues mention needs to withstand a lot of pressure, but in this case the project team, and we will be together customer-centric, although more difficult for them, but this will to provide customers more satisfied with the service and experience, so we will stick to it.
spare tire is a new problem we face, there is fear that customers not to buy tires, service inconvenient. But this brings tires Versailles C5 X 100 km / h 38.2 m -0 braking distance results in B-Class leading performance comparison. At the same time, this tire’s low rolling resistance, less fuel consumption, Versailles C5 X hundred kilometers only 5.8 liters, can provide customers with environmentally friendly fuel-efficient driving experience. If the customer needs to buy the spare tire on how to do? In fact in dealers can buy and store this spare tire in place 4S shop including our customer service, we will be free to send the spare tire on the store (rescue tires), there are kits that can help owners to quickly change the tire . As long as customers demand, we can always take a spare tire to the rescue, two hours speed rescue the country.
Q: How to achieve 80 cities to complete the delivery by a couple of months? In addition, these cities without the 4S shop, how to ensure that two hours will be able to rescue it in place?
Wool Innovation:
we are doing platform corporate network 4S, 3S, 2S, sun craftsmen, and we are developing new retail network. Existing outlets have been sold, which we will incorporate into the Dongfeng Citroen company’s network system to better, faster, more easily provide services to customers. Currently we develop new service retail store experience, is to allow customers to experience the service point of sale service, we will continue to develop, to achieve full coverage within two months. In fact there are those who place orders, basically at the point of service development for some special circumstances where indeed can not, we will take on-site service, home delivery, home maintenance this kind of action, let the customer experienceHigh quality service. We have to let the Versailles C5x cover all China, and this should be done.
In fact, two hours of rescue we can do now, this is our follow The comprehensive collaboration of the tripartite rescue platform has been issued since last year, we can do it, which is our commitment to our customers.