For automotive manufacturers, now I want to get a good promotion effect, much more than the time and energy to spend more. Because the spread of the media in the past is a simple preservation magazine. Later, after the advancement of science and technology, there was a radio station, and there was a TV. Nowadays, with the rise of mobile Internet, each app is part of its own users. So as a car manufacturer, it is very difficult to take care of all users.
Because the current young users are no longer watching TV, watching TV is often middle-aged. So if a car manufacturer is still putting on the TV, then the effect is definitely not as good as before.
Recently, the red flag car did only 15 million yuan to do an advertisement, but the effect of achieving hundreds of millions, which can be used very much. Low cost has been greatly effective. The red flag is very simple, giving a winner of all the Tokyo Olympics, a red flag H9. Over the silver medal, the players of the bronze medal will receive the red flag H9 product use right; if the athlete is more than one, then give a maximum level of the medal.
According to statistics, at this Olympic Games, the Chinese team has 50 Olympic champions. This also means that the red flag will send 50 H9 models. According to the red flag H9 price of 300,000 yuan, the FAW red flag will cost approximately 15 million yuan. 1.5 million yuan This is a nine bull, which is a car manufacturer’s advertising. But the promotion of the Red Flag has played a four-two-two knee.
When the Olympics has not ended yet, the red flag has announced this good news through Weibo. Today, the Olympics is over. FAW Hongqi fulfilled its commitment to formally delivering the Hongqi H9 model to the General Administration of Sports, which will be distributed to all Olympic champions in the future.
In this regard, netizens also expressed: envy, really good, support national brands, H9 is really beautiful, Chinese brand, domineering! Come on, red flag! Worth a hot search!
First, for those users who have purchased the red flag H9, it can be very proud of the future, and their own cars is the same as the Olympic champion. Car. There is an invisible increase of the brand influence of the red flag.
Secondly, when China has experienced a major event, it is always able to see the figure of Chinese companies. Whether it is the love of the epidemic from various enterprises, it is still the Olympic Games, China’s athletes have received international honors. After that, China’s companies have stood behind China and support the various constructions of the motherland. This is also to some extent, improve the brand image of Chinese companies in the minds of Chinese companies.
These Olympic champions may also be invited by other car brands in the future, becoming their spokesperson. But from the effects of promotion and promotion, it is obviously not as good as the red flag directly to the Olympic athlete, and the effect is good.
The most recent sales of Hongqi brands also behaves very good, according to data statistics. From January to August this year, the Hongqi H9 accumulated 18,408, and the red flag H9 sales were 2,289 in August. Previously, FAW Hongqi announced that this year’s sales target is 400,000 units, and its sales volume in January-August is 180,600, only less than four months, FAW Hongqi needs a monthly sales of 54,000 or more, The opportunity completes its set of 400,000 sales targets. At present, the difficulty is not small, but we will still believe in the strength of Hongqi and future market performance.