Hou President lecture Nos. 1
after the Japan Auto show, in addition to the fun of the show car, the street is also worth observing good place, often a lot of interesting points :
such as Similarly a car , at different countries and regions may be completely different location .
1. Toyota Camry
In Japan open Camry, is a relative luxury thing, due to the relatively tight Japanese parking environment, and originally designed for the US large Camry models, are often unable to adapt to Japan some relatively narrow parking spaces.
Therefore, in Japan, it is destined to open Camry people, is a relatively small minority of customers. Therefore, the positioning of the Camry in Japan is relatively high, mainly to take over the crown, and above-Premio product positioning, From is 3.45 million yen (equivalent to approximately 220,000 yuan), high with reach close to the crown of the 4.5 million yen (equivalent to approximately 290,000 yuan).
configuration is also very luxurious, only 2.5 Hybrid a powertrain, the electric four-wheel drive and optional in other markets do not have, that is equipped with a color in the HUD, 9 optional JBL audio speakers.
In the United States, Camry orientation becomes very low, if the basic domestic scooter is compact-class Sunny , Hideo , [123 ] Corolla , then US the basic scooter is the middle of the Camry , Accord , Mindray treasure , Mondeo .
U.S. low Camry comparison with ordinary, no sunroof, a seat cloth, steel hub. Even some are not even a key to start, you need to insert the ignition key.
[123 ]
a very simple low with the Camry [ 123]
However, because US demand for power is relatively strong, and so can not see the difference from the displacement. Lower prices also mean higher sales, the Camry was once the New Year sales success reached nearly 50 million units.
domestic Camry between Japan and the United States, the configuration is more abundant, single can feel from the powertrain:
2.0
, [123 ] 2.5
, 2.5HEV has.
on
configuration is descending, readily available, summary, the Camry, the global position is:
gt Japan ; Chinese gt; United States
.
[123 ]
2. Cadillac XT5
wandering the streets in Japan, suddenly flashed a
Cadillac XT5 ,
and domestic XT5 not the same, Japan’s XT5 more bright paint maintenance, coupled with the top with the polishing wheel hub, it is very advanced.
This particular XT5 there is a little unique place: it is a left-hand drive
car
. Imagine, based in Japan with right-hand drive, open an imported, authentic,
3.6 V6 left-hand drive XT5 engine, and more particularly is one thing.
In the United States, Cadillac user consumption level is relatively low, after all, in the United States, it is not imported cars, but a downright domestic brands, domestic models.
with the inlet
Q5
,
X3
,
GLC compared to the United States produced XT5 has a certain size and cost advantages, but also attract those who are more interested in the American spirit of the locals.
not linked to the front plate, large-size wheels
Light orange corner bumper on
are the three core elements American car [ 123]
in China, positioning XT5 decline further, due to the stringent requirements of fuel consumption regulations, domestic XT5 had to give up
3.6 V6
engine, more
2.0T
.
However, compared with competitors, the larger external dimensions and thick body, it’s acceleration is not dominant. At the same time compared to the United States, domestic Q5, GLC is a longer version, XT5 advantage in size is relatively decreased. Taking into account the production in our country, be sure to have enough scale, but also led to the XT5, in a given position, compared to the United States will be further reduced.
[123 ]
higher domestic XT5 sales of low distribution hub, a sense of momentum on appearance has also been reduced, but the advantage is that Cadillac our sales, already higher than in North America.
Therefore,
Cadillac XT5,
positioned in three countries, and
Camry
is slightly different
: [123 ]
Japanese gt; U.S. gt;
China.
3. Toyota Alpha
Alpha is very common in Japan, including its sister models
Will France, [ 123] the most important reason is that these two models of the relatively high price, which can be maintained at
3.5 million yen
(equivalent to approximately 225,000 yuan) to the
7 million yen (fold contracts 450,000 yuan) within range.
is substantially the same appearance, the difference mainly in the portion on the in the rows of seats, there are four seats Alpha, namely: [123 ]
1. three piece
[ 123] 2 independent double seat with armrest
3 independent two-seater,
4 independent fixed bars with a small two-seater
with a stationary handrail luxury
Meanwhile, in Japan, due to Alpha relatively
spacious interior
and more
energy HEV powertrain
, so favored by a large number of network about cars and some taxi drivers. Tokyo about El French car, the car using a screen ipad, used to install the network software and about car navigation, would not be so basic domestic operations. After all, in the country Alpha positioning is very high, frequently pricing more than 80 million
, More than 30 million increase.
which also led to the world left rudder Alpha to import a parallel manner, going around in circles came to China, You can also still make money. Alpha imported into the country are only two basic seat: Small fixed armrest and luxury arm
, that is, with the top and top with the times. Luxury handrails are in demand, causing some users to buy a small handrail, even to go after market retrofit seat.
[123 ]
phase the use than Japan, China Alpha also use more high-end, mainly for some high-end business reception / home, called a symbol of wealth, the top level of the crowd.
In the United States, no Alpha. The main reason is that it is narrow and high dimensions, although tight fit Japan’s land area, but in the United States on the spacious highway, very poor ability to respond to cross-winds. Therefore, the U.S.
MPV
is relatively large, the vehicle height will be relatively reduced.
Toyota Senna, positioning low in North America especially for the models, strong power,, large and low
At the same time, the United States did not MPV “Front-end” for this purpose. MPV only to use all
Domestic Use .
every 3 – holiday season in July, MPV will widely occur in a variety of tourist attractions, parents take the kids with a baggage car, enjoy the holiday life.
Therefore, from
Alpha 
the MPV
point of view:
Chinese gt; Japan gt; U.S.
4. Conclusion even the same car, in different countries and regions will have different positioning. Behind the different positioning, reflecting the different needs, but also reflects the different sales. Sales of small, generally positioning will be relatively high, such as Japan’s Cadillac, China’s Alpha; sales volume, often corresponding to the lower position, such as the US Camry, China’s Cadillac.
In addition to the three earlier cases, you can see a lot of different “ positioning / sales ” relationship: for example,
imported high-Lincoln
orientation, low sales. After the increase in domestic sales, but also to reduce positioning; imports
BMW X3
, positioning the high and low sales. After a rapid increase in domestic sales; US production
X5
, low price, low positioning, while the price of imported nearly 5 Series sales is very bleak. The relationship between the
However, some companies’ products does not meet the positioning / sales : After the relative positioning of domestic imported cars have downward Jaguar Land Rover , sales No great improvement; positioning has been made after the fall of the Toyota Crown , market acceptance is declining year by year; low price to buyOne can make money selling pulled down the extent of
to
mouth Alfa Romeo
, or sell; in Europe, the domestic benchmarking Volkswagen brand PSA Peugeot Citroen , not only in the domestic positioned lower than the general public, but sales even more than
Skoda
. In fact, this also shows that business’s operations, products, or there are some problems, these companies / brands, how back to normal positioning on / sales relationship, they need to address the core issues.