Not long ago, have been released by the major brands have their own sales in September, the public still sit tight in the top spot, while the same is known as low-cost version of the Volkswagen Jetta and Skoda, it suffered a rainbow night. Jetta September listed two new models, exceeding the sales target in China, sold 11,000 units in September, exceeding 30 percentage objectives and tasks; and technology homologous to the public sub-brand Skoda, into China 13 years, but sales fell by 17.2 percentage, in September sold a total of 25,300 units.
are “cheap version” of the public, but everyone on the views of both the future and the future is entirely distinct, Jetta’s meteoric rise, let the faithful car of their admiration. There are even many riders feel, belong to the public novice Jetta, Skoda future will be more promising than the old qualifications. Carefully pondering what, Jiang brother think it has some truth.
1. Pricing will become closer to
The vast majority of consumers in the purchase of big brand’s sub-brands, mostly just for the sake of it cheap, so this time the pricing is very important. Price in place, it is naturally more willing to consider sub-brands. But if the price difference is not, then why not just consider the parent brand? And here is the advantage of the Jetta, Skoda disadvantage lies.
same level of product, Jetta compact SUV-VS5 priced at 84 800 -11.28 million and the price directly aimed at the same level of own-brand models .
and Skoda compact SUV- Ke Luo gram is priced at 13.99-17.74 million and the price not only align the joint venture at the same level, but also very close the parent brand. This price does not reflect the Skoda as a “cheap version of” public advantage, consumers do not pay the bill.
2. Technical more fitting situation
Of course, if only low prices, but the product technology can not keep up, consumption who was willing to pay an extra point has the money to buy new technology products, after all, do not buy new buyold. So when the Jetta brand first appeared, many users feel that it will take all the old Kai Chen, lagging technology with the parent brand, then create a “cottage Edition” of the public.
but the fact is that the Jetta direct spend the public’s latest platform -MQB platform, and also the public ancestral T + D (turbo + double clutch gearbox the engine compression) gold combination of power, replaced + a (the AT manual transmission turbocharger +) and durable combination of power people loved T, and make use of the multi-link independent suspension. Such an operation, people really do not think there is anything wrong.
and it Skoda, Volkswagen car follow the T + D combination, and it was more expensive than the Jetta VS5 SUV- Ke Mike, actually still use the old PQ platform, only to be more money models (Ke Luo g) only with the MQB platform, or non-torsion beam rear independent suspension. Under Zhefan contrast, Skoda owners really make the cut to the heart.
3. Small cars, more potential
Then someone said, and the old platform can do mix, Description Skoda product portfolio more powerful thing! Indeed, from the moment the actual situation, which owns nine brands in the domestic sale of cars of Skoda, both in the number of models or the total car sales are done only two models rolled round in the sale of the Jetta.
However, this time we need to take into account the large body of Skoda already close to maturity (in stages to keep country), or increased product sales rose are more difficult to do; but just created weak Jetta, but it is in the neonatal period (DaJiangShan stage), it wants to create new products to complement its own deficiencies will undoubtedly easier. Although the increase may not be able to bring new products sales rose, but at least the big potential of the Jetta is more calmly to the layout of the future.
4. The brand positioning is more accurate
The most important pointAs a sub-brand of Volkswagen, Skoda and Jetta positioning fact should be similar, but in the specific operation, we found Talia’s attitude is not the same. Skoda is introducing domestic earlier time, so the positioning of Shanghai Volkswagen year is given in parallel with the Volkswagen brand sales, this can be seen from quite a Skoda models and Volkswagen models priced. But unfortunately, most people think Skoda lower than the general public, so people want to do the low-cost requirements of Skoda homogeneous, but unfortunately it has not had a breakthrough, modeling can not keep up, not technical highlights, it is also gradually market forgotten.
and Jetta as a latecomer stepping forward Skoda experience, nature is able to discover where the problem lies. The two models Jetta, changed in the past in the shape of a popular family of moderate, calm style, spend a radical trend of dot matrix mouth. While looking at is not very compelling, but at least very energetic. Is a joint venture brand, a challenge to cast aside the independent (surprise), a firm is aiming at the same level (normal), who can get more popular, the answer is self-evident.
Fortunately, the public also through case Jetta, aware of Skoda’s problem, so the recent there are foreign media reports, Volkswagen is also considering reduction Skoda standard low-end brand positioning of the brand, but the brand Skoda CEO denied the allegation will be downgraded. Jiang brother feel, tone of the brand over the years has given way to the image of Skoda is cured, and there is still a good teammate in the Jetta off. Perhaps in the near future, when the Jetta has become more and more powerful, there really is no Skoda what happened.