In the large SUV market, especially in the past two years along with the major car firms to optimize the product line, a large choice of seven SUV models has become increasingly diverse. Just recently, a new modern movement, its subsidiary in large SUV– Paris emperor chose to enter the Chinese market in the form of official imports.
September 10, modern Paris Timor officially opened sale, the official pre-sale price range of 31.00-36.00 million new cars were introduced 3 models, the whole system equipped with 3.5-liter V6 naturally aspirated engine, remove the Starter Edition models using precursors way, but the models are equipped with high with four-wheel type. The price of the new car will be officially announced on September 26 opening of the Beijing auto show.
As a medium large SUV, layout in the seat, but also offer the choice of a new car, depending on the configuration, the introduction of a new car 2 + 3 + 2 and 2 + 2 + 2 seating arrangement in two different ways. Body size, body size have modern Paris emperor 4980/1975/1750 millimeters, wheelbase is 2900 mm.
Faced with such a new car, especially combined with modern performance in the current domestic market, we will inevitably ask the question: modern Paris emperor in the end there will be a kind of prospects in the Chinese market? Challenge
with the opportunities and pressures in the
on modern brands, especially in the modern brand for the Chinese market, Paris and facing the Emperor many, of course, it is undeniable that it is also a very strong strength of models. As for how its prospects, we do analysis from the following aspects.
First products, has been a modern performance in product stability are very good, combined with the current sale price of 30-36 million, and configure performance point of view, the product emperor Paris aspects of performance is worth the wait. Especially in terms of price, as a reference, explorers starting price of 309,800 yuan, priced at 299,900 yuan raised his way, Angke flag from the sale of 279,900 yuan, but do not forget, the sale price of the top models in Paris Timor no more than 360,000 yuan, and the whole system equipped with 3.5L launchMachine, the identity of imported cars, which are its plus points.
Of course, the identity of imported cars is also one of the factors for consumers to buy such a product, and other car firms compared to modern China from overseas factories close , it will spend even less on transport costs and time costs, while the modern brands, quot; People quot; the price of accessories is also its advantage. In other words, although the Paris God is imported models, but have the same level and domestic models compared to the purchase cost of car Paris emperor needed and not bad out too much.
Of course, the arrival of Emperor Paris, still facing a lot of problems, the first is the brand level. 2020 January to June, total sales of modern Beijing reached 216,000, ranking sixth in the overseas brands, has been quite good compared to the results for the previous two years, but it is undeniable that, brand due to various causes low recognition, still need to face the problems of the modern brand.
In addition, the current domestic automobile market, the introduction of modern indeed been quot; high-end models quot ;, but because of market and other reasons, these models generally do not stay, do not even have to leave in the minds of consumers too much impression. Today the face of this modern Beijing than the price of all of its models to be higher emperor of Paris, under the premise of not dominant brand, how to be recognized more consumers, this will be the need to face the challenge of it.
introduced Paris Timor is only the beginning?
Although modern currently still facing big problems in the Chinese market, but it is undeniable, from the long-term development, the introduction of modern Paris Dili such a quot; high-end products quot; is indeed a good way.
different from the past and the vehicle, using modern Paris Di + new factory direct Direct online retail model, such an approach can significantly reduce the pressure distributor, considered from another aspect, the manufacturer price control of modern Paris emperor, in order to avoid the sales prices caused by terminal case of a sharp correction.
From the sound development of enterprises in planning and modern Chinese market, the modern take off quot; price quot; hat potentialIn the pipeline, and Paris emperor, of course, plays the role of market image of China pulled in a modern brand. From the point of view of modern models reserves, as well as higher-end N series models, the future in this way are likely to enter the Chinese market.
The Paris emperor on imports of action, we can be simply understood as Hyundai Motor in opening up its imported car sales channels after all, not too many really modern China market models, on the other hand to consider, in the face of increasing pressure the Chinese market, Hyundai really need to do more action on the brand image. Regardless of which side to consider, Paris emperor imports are well worth the wait.