automobile market after the winter, the luxury segment has nice view here. Such as Mercedes-Benz, Lexus and his ilk led the market rally, get double harvest sales and word of mouth, but like Tesla such a “new face” is also developing rapidly. Automotive industry seems to be “in the doldrums, down”, but in reality are hard and brutal rise period of change. Car prices faced not only the market reshuffle, while more user-level new round choice.
three years ago, to type the name of the chairman of the surname WEY accompanied by a variety or encourage, or the voice of doubt was born. Question from independent brands started late, lack of confidence in its people. Encouragement, it is because as China continues to develop, grow and have their own luxury car brand, is also due to the strength required for the situation.
after
years, adhering to the smart, safe and luxurious WEY proved himself to everyone. November 20, on “New horizons, new world” as the theme of the celebration of the third anniversary of WEY brand, is proud to announce chairman Wei Jianjun, WEY became the first and fastest to break 300,000 sales in the Chinese luxury brand. Even so, WEY’s strength and vision is also more than that. 2021 to enter the European market in 2023 to enter the North America and other global markets, are sufficient to show its determination to “globalization”. But the status of the domestic automobile market in general, “up” this road is always full of challenges and opportunities.
For luxury brands, consumers often will feel “obsession.” The WEY do, it is to understand this “obsession” and for their own use, aims to follow up the comprehensive technology, quality and service for Chinese luxury brand with independent power sound. Treat luxury brands, WEY on the bar.
in a traditional luxury brand perspective, as the inventor of the Mercedes-Benz car, first to market a high profile; temper again by virtue of the accumulation of technology and the course of history, the luxury consumer brand impression will be entrenched.
The “New Luxury Brand” self-birth WEY, we are committed to breaking the previous Chinese brand in the luxuryThe concept of respect is missing. At that time a number of joint-venture brands have chosen to “sink” the time, WEY brand “meteoric rise”, by virtue of excellent quality, advanced technology and the break up of the Chinese luxury stick to choose, so that the original joint venture by the mainstream brand firmly hold the price range, the emergence of Chinese brand presence.
in September 2017, was born less than a year WEY came to the Frankfurt Motor Show, the birthplace of many European luxury brands, WEY VV5 was named one of “the most successful of the five models.” The move sparked widespread concern around the world, and two well-known German car prices is more of WEY brand models and split a careful study. In the 2019 Frankfurt Motor Show, WEY-S concept car unveiled the new car design represents the next generation WEY models, also made clear China’s brand strength.
on the world stage frequent sound of WEY, and do not forget, China has become the global center for companies competing car. Thus, the third anniversary of the establishment of the brand WEY the occasion, the chairman Wei Jianjun site announced WEY brand’s fuel vehicles vehicle warranty from three years 100,000 km, extending the industry-leading 5-year 150,000 km. For the first owners of any fuel models, offers engine, transmission lifetime warranty service. Not only to make products based on the world stage, improve service also shows the WEY luxurious treat “self-cultivation”, which is “user-centric.”
For the new generation of consumers, they are more tolerant understanding of the product and the actual definition of luxury cars are also beginning to change. Whether called a real luxury, absolutely to the letter. “I do not want you think I want to, I think,” real feelings and real heart to meet very important.
There is no doubt that Mercedes-Benz GLC is the luxury midsize SUV market benchmark. Previously, WEY brands choose to do a scene with WEY VV7 of research and Mercedes-Benz GLC, is not “ambitious” initiative, but indicated that its attitude toward learning benchmark model.
of the scene carried by consumer research manner, on the one hand by the consumer’s own brand WEY most intuitive understanding of the angle difference Benz, on the other hand it can be harvested and recognizeKnowledge to target consumer groups with the car a more realistic demand. This is not only conscious of their shortcomings, but also to further develop their own strengths. Three years, early heart WEY change, precisely because of this stick for products and services, access to the market, word of mouth double harvest. WEY up the front line, trying to inject itself into the luxury “obsession.”
Because of promoting the “four modernizations new” wave, the traditional luxury brands are also facing greater pressure; As mentioned in the opening paragraph, the automotive market is experiencing a period of change, with Mercedes-Benz BMW, Audi and other luxury brands represented by the traditional is accelerating the transition to electrification. In the era of car fuel, they no doubt located in dominant position, while facing the challenge of Ogata, they also had to cope with a new era, a new environment.
Mercedes-Benz therefore issued a “Mission 2039” (Ambition2039) business strategy, the main goal is to 2030 only, so that the plug-in hybrid vehicles and pure electric vehicles accounted for Mercedes-Benz more than 50% of total sales; to 2039, by a carbon-neutral models significantly reduce its carbon footprint. 2023 BMW plans to launch 25 years ago, new energy vehicles, pure electric vehicles occupy half. Audi also shows that 2025 will launch 20 models include electric vehicles, including 30 new energy vehicles, and accounted for 40 percentage of all sales of the brand.
Unlike traditional luxury brand of smug, the same as the “New luxury brand” Tesla, it is a good momentum. The third quarter of this year, Tesla sales in China reached 699 million US dollars, an increase of 71 percentage. Advanced concept cars as well as strong technical strength and other reserves, prompted by its large number of consumers recognized and sought after.
Tesla’s success shows that, under the trend of automobile steering drive system electrification, even a rising star can still overtake the traditional luxury brands. This is creating a new era of opportunity, to make Tesla, WEY as the representative of “New luxury brand” in electrification, intelligent, network-linked areas such as traditional luxury brand can stand on the same starting line, and even their own also an advantage.
different from the pace Tesla, WEY is more comprehensive and includes a calm.In addition to traditional fuel power, WEY also trying to become the luxury brand layout hybrid, pure electric, fuel cell and other comprehensive technical route.
In this regard, WEY pure electric vehicles and plug-in hybrid cars will be WEY enter the European market in 2021 to develop models. Additionally, WEY also to the research and development center in Munich, Germany and the National Hydrogen Energy Innovation Center Baoding jointly set up a more than 600 world-class hydrogen energy technology research and development team, and shares the world’s largest hydrogen refueling station operators –H2M . This is also the order in 2022, WEY plans to launch the first fuel cell vehicle ready made. In the future, grasp WEY brand of cutting-edge technology, will therefore get more winning chips in new energy fields. Among the
third anniversary celebration, chairman Wei Jianjun also indicated WEY reserves autopilot, intelligent Internet, clean energy, travel and other shared multi-faceted leader in technology, which is WEY “new four modernizations” while WEY also has insisted the “technology-driven” in miniature.
for the new generation of consumers, luxury needs fingertips. Dare own products and traditional luxury brands do benchmarking comparison, WEY full of confidence and courage. Although there are differences, but also the aim of studying the mentality gradually toward the traditional benchmark for luxury par. In addition, “ten to seven countries,” the globalization of research and development layout, and Collie Shepherd launched a full-dimensional intelligent safety systems, are luxury quality and intelligent WEY Technology will implement evidence.
like a good design and interior work and other luxury brands tone, WEY from the beginning of its birth have been consistent line. The appearance point of view, the brand WEY up and change the occasion, former director of Land Rover design exterior Phil Simmons (• Phil Simmons) was invited as the Great Wall, vice president of global design director for the brand to bring more international design concept, making WEY quickly formed a mature design language.
“Security is the biggest luxury.” This is not just a slogan, but also to highlight one kind of strength. For all mankind, the smart driving area is to ensure the future of travel safetyAnd comfort in focus, luxury brands will shoulder this responsibility. Back in 2009, the parent company of Great Wall Motor began research on autopilot technology; in 2015, the first public dynamic display L3 level autopilot; In early 2017, the official release “i-Pilot Pilot wisdom” autopilot system; 2018 month, Great Wall Motor and China mobile, Huawei joint development of technology-based automatic remote driving 5G in Great Wall Motor Xu proving ground water tested.
and since June this year, WEY brand cash production model of autopilot average water level has reached the L2 +, to the second quarter of next year will achieve L2.9 level applications, 2021 will be equipped with automatic level L3 driving the car for mass production. The industry-leading level L4 autopilot, will be reached in 2020.
For many brands, the moment is experiencing a downturn and down. WEY while it was exactly the perfect time to rise and change. After three years of dazzling performance gain three hundred thousand, and then how to further promote their Chinese luxury brand strength and accumulation, so that more consumers know WEY, feel WEY, trust WEY, what brand is continuing in the future to be taken into account.
and gratifying that, WEY brand upwards of calm and steady pace, and establish a clear and strong role models for the Chinese luxury brand transformation! As the “King of Comedy” in the dialogue like that, “Look, in front of dark, I could not see anything.” “Yeah, after dawn will beautiful.” Yes, stick to Chinese luxury brand of self-cultivation, and actively respond to the opportunities and challenges of the moment, will wait until WEY beautiful “dawn” after.