author: Yoon Sang Jun
coupe SUV segment of the main models of FAW Mazda CX-4 ushered in the mid-term facelift, compared to the current model car in the exterior, the interior made some changes, make new models more sophisticated, especially the much criticized NVH vehicle acoustic performance be some improvement in the details, space, and power performance remains unchanged.
In terms of price, respectively, in which self-priming version 2.0L and 2.5L since the suction version incorporates an entry model, such that the overall price down to 14.88-21.58 million, of which 2.0L two-drive version is priced at 148,800 blue sky youth, 2.5L two-drive version is priced at 178,800 yuan blue sky ahead. At the same time successfully registered for the fans join The Alliance powder, can offer up to 9000 yuan in disguise, each specific models offer varying magnitudes, specific policies can consult with their dealers.
is not upgrade model change, the introduction of preferential fans disguised price cuts
new Mazda CX-4 is a mid-term facelift products, compared to the overall change in cash and little more in detail at the adjustments, of course, for the Chinese market to create for itself a crossover SUV, the product is not much you can learn from, there is in the details to enhance a more conservative manner.
aspects of the appearance of the whole body lines almost unchanged, still with smooth lines to create a dynamic beauty. A front grille to the bar-like mesh, sharper headlamps, fog lamps, and also designs with widening the front face, and also look at the unique new shape of the hub 19 inch high version.
Interior and configuration level, the biggest change is the two-tone interior with mixed colors, and more escape publicity, more fit aesthetic younger consumer groups. Redesigned seat using the red color, but also to strengthen the support for the entire back and the waist. The configuration in the control panel will enhance an inch by 7 inches into a 8-inch. i-ACTIVSENSE intelligent security system has improved on active safety, basic joint venture brand in the mainstream average.
without any change in the overall size of the body, is still long 4637mmtimes; width 1855mmtimes; high 1524mm. Wheelbase 2700mm. Because it is coupe design, the rear space, especially headroom remains its Achilles heel, adults sitting in the back will be very hard to accept.
In the driving, a change is small. With power level is still using the 2.0L, 2.5L 6AT self-priming plus dynamic combination of these two sets of dynamic systems the main fuel economy, dynamic performance, especially in the relatively weak 2.0L engine. Which is equipped with an upgraded version of GVC PLUS acceleration vector control system, the cornering of the vehicle body on the suppression of some help bent. Has been heavily criticized in cash CX-4 common problem of excessive noise, the new CX-4 also made some improvement.
From the whole, this is a mid-term facelift more changes in the details of the vehicle the more refined a bit, because the FAW Mazda insist on the value of marketing, the price has been very strong. And the mid-term facelift, the automobile market is still looking at a less than positive and horse sales continued to decline in the background, the introduction of preferential policies for fans and two entry models, but in reality were disguised drop small official quota.
This love Mazda consumers, can be considered good news. In particular, 2.0L Starter Edition models offer the largest, after almost could easily become the FAW Mazda fans, can be purchased at the price of 139,800 yuan, but the configuration on the slightly shabby, especially the basic level of active safety features to retain only a few basic item configuration, it is the best pre-sale before going to finite consumer for choosing this entry model.
a small minority become the label, the core of the success or failure of the product or the force
Speaking of niche car brand, Mazda doing my part, it was once more aesthetic fit with the times and unique technology had been sought after by minority groups. But over the past two years, due to the upgrading of products is slower, and less new product innovation efforts, the small congregation on the marketing target group was split other brands.
performance in terms of volume, this year, FAW Mazda- sales in October to 71,977 units, sales decline on the basis of last year still fell more than 22 percentage again. Its only two models CX-4 and A Tezi are maintained at the average monthly sales of more than three thousand vehicles, and with the launch of the new generation facelift or two models, the situation did not change significantly for the better.
In fact, walking the fine line of this small minority is no problem, but the automobile market in the current environment, in the face of strong joint brand and product replacement offensive on price, product advantages Mazda longer survival, thus resulting in stretched on marketing, especially at this time Mazda and fantasy do the so-called “luxury brand”, people scared fall bar. Causing the target consumer groups are more personalized and there Woerwojia hold the collar grams force more powerful Honda, Volkswagen, and has a good experience of hybrid models of Honda, Toyota and other brands eroded.
coupled with FAW Mazda to distinguish the domestic and foreign markets treat, resulting in further loss of original love FAW Mazda users. For example there will be no introduction of a new generation of Mazda’s Ete Zi latest Chong Chi blue sky Skyactive-G 2.5T turbocharged engine, so that “technology Mazda” difficult to justify on the brand in China, the major forums often see Mazda fans expressed disappointment.
A Tezi new CX-4 and such a small range of patching, Mazda were proud Mazda fans proud considered a discard. Originally self-confidence with technology and color values to lead the double blessing of Mazda, and today only see the face of a move, and system capacity in major joint venture brands and own brand of flexible and change, so Mazda advantage is no longer. Technically adhere to the self-absorption of wayward power turbine and hybrid economy play to be naked, face value have gradually been overtaken by a number of independent brands, as well as automatic driving the car was thrown more and Intranet far, Mazda has not yet bottomed out.
feelings and personality will still be consumers to pay, but the foundation must be excellent product strength, if the product not force advantage,Still stubborn with empty so-called “value” to allow consumers to pay, then abandoned just a matter of time. After another personality, then there feelings of consumers, but also can not stand behind someone else judge and “fool” is not.