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Use fashion to define urban new landmarks, together with R car “unmanned area rose”

Red Carpet, Wine Club, Rose Floral Decorated Marvel R, as well as the eye-catching RTIMES; Bazaar LOGO … This is not only the R-Space city of R Space, is also a new collision of car brands and fashion.

On May 17th, in the core business district of Beijing International Trade CBD, R car joint fashion Bazaha presents a passion fashion feast of the future – ROSE NIGHT Shao Jingfeng, deputy chief designer and global design director of the SAIC Group, and the “Fashion Baza” implementation publishing people and the mainly famous fashion photographer Chen Man, surrounding the topic of fashion, design, aesthetics, launched a game Don’t open the design aesthetic ART Talk, and also witness the opening of Beijing R Space City.

Lightning the trend of life new landmark

In Beijing Huadong Square, a number of trend brand flagship stores, a total of nearly 10 meters high The “R” architecture stands, it is very recognized and the appearance of the scientific and technological sense, complementing the street view of the flow of flowers, complements a bright landscape with the pioneer fashion.

And this is exactly in Beijing R Space City. As a carrier of the R car “technology inward, humanity” brand concept, R Space adopts parameterized design, combined with “breathing” lighting devices in technology, and transmits technology, warm meaning to users.

Enter into the hall, in the first floor “Explore” space, the light-filming art device of the lamp, the lamp stand and other professional studios, and the dynamic shooting art device consisting of smart new species ES33. 180DEG; surrounded by imaging, real-time recording, consumers and R cars’ fun interaction. In addition, the scene is also prepared for Beijing, Jingye glasses and other shooting props. It comes with “Beijing Tiger” attribute, bringing an immersive experience.

The second floor “Discovery” space has continued the visual impact on the first floor, and the windows of RTIMES; Bazaar cover window, unlocking the fashion gap Cover”” The new experience. In the future, Beijing R Space City is also regularly organized a rich brand joint event, covering many themes such as technology, fashion, humanities, giving you the whole city thoughts, let future travel and fashion life The way is perfectly blending here.

In the official view of the R car, technology is more than a form, and it is more than one definition. Everyone can become the trend icon and the focus of the focus, pursue quality life, create life. Unlimited possibilities. Technology and fashion interleaving

It has most impressions including high-level scouring prunes PP-CEM TM and other black technology bodies to leave the outside world. “Polygonator”, but through this fashion idea trial, R car also shows its sense of sensibility.

It is well known that it has been a long time in the past In the complex technology and components, many consumers are designed, and women consumers are particularly very much. Therefore, the past, in the past, the car is almost a ban area that can’t touch the car designer. [ 123] ROAC has a rich brand linkage through electricization, no driving, and more stylish design, letting this car gradually “eliminate” straight male attributes, turn into a fashionable technology consumer goods, and vigorously Broaden the consumer group. The ES33 has opened a design experiment – to create a special visual language for the electric drive life. Interpret the intelligent life. “With” Ji Zhi Electric Drive “as the design concept, from” vitality “,” wisdom “,” Pneumatic “three dimensions simultaneously, combined with humanities, technology and the aesthetics, break through the car design, create a new” new species “.

It is worth paying attention to the ES33 one The vehicle coloring is named “Unmanned District Rose”. It is understood that “unmanned area roses” came from a widely circulated song in the First World War – “Roses of Unman”, its meaning It is the fearless braveness of the praise of the Red Cross nurses. Bring unlimited horses and energy in the hot color of life, blooms in life.

Look at R car Come, color is a silent language, can pass emotions more directly, more accuratelyAnd thought. In the era of intelligent pure electricity, female consumers have grown into a non-negligible main army. How to integrate into a female perspective in automotive design, looking for “intellectual beauty” is a common topic facing the industry. The ES33 of “Unmanned Rose” coloring is a solution for designers’ changes in consumer groups.

It can be seen that R cars are actively exploring future smart cars design answers through technology and trend. According to the plan, after this, R Space will also log in to Shenzhen, Chengdu, Chongqing, Xi’an, Hangzhou and other cities, constantly strengthen links with users. In the future, R car will continue to adhere to the mission of “users, travel”, continuously expand technology, design and aesthetic border, and create a better travel life.

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