have been marginalized DS brand, these days the fire, because the two have competed Changan and PSA throw 50 percent stake, is the Changan PSA Talking to disband, from “Changan Peugeot Citroen” became history. This is the second PSA in the 1990s failed joint venture in Guangzhou, the second failure of the project. When
While the media industry are busy ferreting out all the news about the transfer of DS, I pay more attention to the vehicle itself, the first time they think to DS of the store to see the current car has no major concessions. Even if I do not intend to buy, but the situation is normal thinking speculate at this stage must encourage businesses cleared all current car.
In fact, three years ago, I have been to Shanghai DS dealers, but because of curious about this unique French luxury, so to test drive several models. Today, DS caught my attention again. I found a bit on the map APP, Shanghai had more than two stores, and today only one, of course, this is to be expected, the only worries me is that in the end there is no closed shop. Before departure, I called over the phone, no one answered. Although I have a bad feeling, but decided to drive fifty kilometers traveled tackling what happens.
car to the shop empty
After a half hour, I was about to reach the destination marked on the map, is located not far do see a dark gray square building that is familiar DS distributors style. 4S shop in front of the car-infested, and I imagine the deserted situation contrasts.
However, when I put the car parked in the customer parking time, a digit sales went next to the window and asked if I wanted to see what kind of car. I guess, DS sales must wait to sell their cars. But then, the situation is not the same as I expected.
“I want to see DS 7”, I said.
“Sorry, I was Li Jeep store. PSA has now merged and FCA, so the three of us are all one family”, pointed next door sales of Jeep, Fiat, Chrysler 4S shop said.
“DS 7 did not find the car, you have to wait after the Spring Festival to come,” and then he adds.
Sure enough, the seemingly crowds DS dealers, the shop was locked. Only opened the door next to the aftermarket, can vaguely see a few more are maintenance of DS.
Later, I learned that in many parts of the country are “empty car to the shop,” such as Zhenjiang users sent a video, the following is the current status of the majority of DS brands 4S shop.
only a handful of shops and a car, such as Beijing (the city and only a shop), and a top with the DS 7 cars, but the discount rate is very small, can only offer 30,000 yuan inform sales . However, if you really want to buy, sell point will allow more benefits, but specific to the store to talk.
determines 4S store sales do disk access Bao Xia
Although the 4S shop without a car, but Li stressed that DS is still no exit market, said that now can order a car, but would have to wait more than two months (confirmed by a number of other stores also the market). He mentioned a very important point, and PSA is the treasure could have been a good sign the agreement, DS 7 resumed production after the Spring Festival, and next year also brought DS 9 midsize sedan.
Thus see that for them, treasure sorted PSA cooperation has been a virtual certainty. But the outside world, many still speculate who will then set the media. I think the reason dealers get the message sooner, probably PSA to stabilize the military, they do not want to back network.
So, now the question is, if Li revealed by “insider” is true, then why should the acquisition of PSA can treasure it? Because Baoneng on the acquisition of a traditional car prices two years ago – the same concept that is a niche market and marginalization caused. The DS concept of cause and there are many similarities, but the former is harder background gas.
talk about this topic before, we briefly explain the Boland. Boland was founded in 2000 and headquartered in Shenzhen, itsFormerly a company selling vegetables. Later, Boland logistics fortune, and get involved in insurance, finance, property, cultural tourism, industry and other aspects of people’s livelihood, is a pursuit of “large” enterprises, basically want to win all the money in the market can be resources.
As for the car this fat, natural treasure can not miss. In fact, Po can already deployed upstream and downstream industry chain of automotive, information display, Boland Group Holdings and investments related to the number of listed companies are automotive industry chain, including the production of transmission components and overall become the main products of Shao energy shares; production vehicles, motorcycles precision forgings and machined products, the torch high; glass processing-oriented CSG Group.
in March 2017, Boland Motors Limited has been established, including the operation of vehicles, new energy vehicles and other types of passenger cars, buses and chassis of the R & D, manufacturing and sales. So, Baoneng want to enter the automotive industry premeditated, but unfortunately there were no qualified repairer. Two years ago, Bao can cause the acquisition of view, probably in order to “backdoor lay eggs.” But compared to the concept of cause, DS have a greater advantage.
Changan PSA DS because the production plant, with more comprehensive, superior hardware conditions, the plant consists of R & D centers, manufacturing plants, professional test track components and other facilities, are synchronized to the device from the process with the global standard PSA Group. It has been completed and two vehicle factories and one engine plant, with an annual production capacity of 200,000 vehicles and can be matched to the engine.
treasure can take after-hours DS change fate?
So, treasure can take after-hours PSA, its DS brand will be a big change it in the sales in China? We refer outlook caused by the situation after the acquisition, sales volume has indeed been improved, which caused 5 SUV concept at its peak even up to 6800 monthly sales (2018), and the acquisition of the former is usually the average monthly level of hundreds of vehicles, broken one thousand is unimaginable.
concept but with a different cause, DS is part of PSA’s brand, product development and global sales by PSA control. Po can just buy it and production qualification of production in China, while DS salesThe amount of bad reasons, to a large extent DS product itself issues.
DS targeted at high-end, luxury brands, but it does not meet the luxury image of the eyes of the Chinese people. In China, potential luxury car buyers will give priority to the appearance, space, power, configuration, use of materials that have to leapfrog five areas of experience. That DS have what conditions? We look at an item.
In appearance, the French have their own unique design concept. DS car in appearance but also with a lot of chrome trim enhance the quality, and the use of high-quality spray paint, artistic sense of design lines, but it did not seem traditional Chinese luxury car looks like. Although the design is the eyes of the beholder wise see wisdom aspects, but Chinese consumers like what kind of a luxury car, can run from is filled with luxury cars can be seen, BBA, Cadillac market holdings higher, they are not exaggerated, unconventional design , but the shape is to have the luxury of temperament.
Next said space, the DS at the same price, compared with no opponent “leapfrog” in size. Entire product line in a compact car based, before there is a small car imports DS 3. This product line, many Chinese among consumers, may not be enough atmosphere.
aspects of power, DS does not meet the majority of Chinese consumers more “luxury car” cognitive. Uniform 1.6-liter engine, while the displacement, in the eyes of quite a few Chinese people considered only the level of economy cars, luxury brands simply can not step into the threshold. Although BBA also has a small-displacement engine, but at least they have a larger displacement car charger facade, while DS shabby only 1.6 liters.
on
configured, DS and no remarkable place, except to say keep up the trend of the times. In the popular car machine, Internet this, there is no outstanding performance.
actually selected materials worth thumbs up, DS car interior feeling, indeed in line with high-end leather seats, luxury positioning, some models also use a large number of wrapped Nappa first layer of calfskin. However, materials used in this regard alone protrudes, a short front panel can not make four areas.
Therefore, in order to increase competitiveness, DS can only rely on price cuts. However, due to the positioning problem, not a very big price cuts, resulting in more difficult it is accepted by consumers.
written in the last
these issues
DS, and perhaps will not be able to treasure then set to change, as long as it owned by the French management, nature still retains “its own way” route. In addition, Bao can not do auto company started in the field of professional intervention is difficult to DS, therefore, DS future situation is still not clear. Although the new president of Mennonite DS DS brand promise will not give up the Chinese market, but if sales have been difficult to break, that does not rule out the probability of coming out of the market.
However, on this stage, DS do not sell new cars in addition to other business as usual. If you are the owner, you can also shop to normal maintenance, so on the subsequent repair and maintenance classes do not worry. Once treasure to complete disk access processes, sales and after-sales policy is likely to have a big change, but that is what happened after the Spring Festival. I hope this treasure can be a good business style does not go with the flow of the brand, the personality of this car is running out.