author | Wang Qipeng
Picture | Chen Xi
the small SUV market is a mystery. For example, precise car to the scene of the city to go for a young couple who, a wheelbase of two meters around seven exquisite appearance, color escape, space happens, the car also occasionally had a bad road, should be the most appropriate.
position clear, perfect image, small SUV stands to reason that these people will become the first choice, even in many cases will be analyzed out from the campus with beautiful people, hand hides tens of thousands of family-owned complement, can buy is a small SUV, until a family, this car to improve their basic knowledge of the car. When
young people to become the main thrust of the car for such a market, how to think can become a good place for car companies to make money, but the other hand, the development of small SUV in recent years, from the beginning of 2012, Ang Kela reached the market until 2015, entered the outbreak period, XR-V sold was too hot, and a sell refine S3 can follow God, but the time to the end of 2016, the growth rate of small SUV market to an abrupt end, and today this market has been declining for three consecutive years.
hot it did not continue, cognitive and contradictory results, so that we began to wonder, what is a problem with the product, or the market out of the question? Selling a good product, it is almost two siblings Honda XR-V and Chi Bin Pa standings, there is a little-known Baojun 510, the product performance is almost very stable, has a good reputation continue, but in addition, few fresh models go shake them.
last two models on a new Volkswagen, respectively, based on T-Cross is a prototype, located in the FAW – public transit armored shadow of exploration and Shanghai Volkswagen, the expectations of the masses of the two cars is high, appeal to the general public in the country, the impact of Honda’s monopoly of the market, presumably there will be sort of combat power.
people who buy small SUV value in the end what?
how to break through? Different companies have different emphases, either favor performance or personality, all aimed at OEMs will give priority to design, in the “younger” in the background, a good-looking,In line with the design aesthetic of young people is the most critical, the general public, too, such as the first to buy the Apple phone that some people, the aesthetic function of demand is greater than demand.
However, in the small SUV styling part and not much advantage, a thing to be harder to do two extremes, especially for small SUV, the proportion of lines, colors come to focus all designers need to perfect scheduling, while avoiding overly personalized elements and engineering conflict.
CH-R Toyota compelling enough, many users converted stores unwinding ordered to open, but low enough for the body, the second discharge space has become the press section, but this compromise works, may not be able to make a real understanding of consumers.
exploration shadow FAW – Volkswagen product serial smallest SUV, it takes about 13-15 Wan will be able to buy a Volkswagen, it seems, is not regarded as a cheap and popular. Because for body shape, you can find a lot of elements in the shadow of the probe body, such as the former face a substantial similar way expensive grille, fog lights outline as exploration song.
seems this is a pure Volkswagen models, but only some small size car length 4194mm, even shorter than the XR-V 200mm, but because it Volkswagen, premium capacity is always greater.
but for the young public understanding, merely on the color, tail lights increase the processing blackened interior still familiar with the specifications and layout. I want to buy the public who may not be able to fully accept updated with color, the audience crowd seemed older than the Honda and a two year old.
Movies built probe is solid material, at least up than the contact level A0 Polo grade lot, storage space is also very easy to use, easy to use meaning does not necessarily mean a large space, but reasonable ergonomics, set the appropriate storage tank in place, which the public has been doing very good.
dashboard and control screens are large-sized liquid crystal display, the golf emulated, also in the multimedia voice interaction of the added functionality. Public voice interaction is somewhat unexpected, compared to a greater number of joint venture brand models,Its identification precision and a lot faster recognition. However, compared to its own brand, it did not completely intelligent.
Interior say what tucao point is manually adjustable seats, subject to cost. Volkswagen favorite subtraction seat configuration, but for the young, restless hands is good, but to sit back after discovery is equipped with two USB ports, I do not understand a bit of the public, it may be true too Chinese people understand it.
dynamic equilibrium, is not the most pleasing personality gang of young people
looked around the car around, the public will doubt Is there a young man to please, to explore shadow to open up, to be able to basically under a conclusion of this car. Its small size, facing the crowd are far better than other Volkswagen owners more younger, but by no means the most extreme personality and the gang of young people.
Toyota Volkswagen do more than complete, which makes the whole industry a bit surprised, you can often see the color change CH-R on the road, but could barely see the low-lying exploration shadow, this is the difference, I was in the street to see a green Camry, Toyota even think to buy the B-class that wave uncle also gave transformed.
Exploration shadow still have a solid grounding in the car, 1.4T engine to drag this car is very strong, strong as a whole to create a sense of tension than the Honda car, such as the same over a speed bump German cars suspension process altogether a little more, but on the sports car category there is also badly furnace.
If it went to open a small point angle of bend, the car’s dynamic limits and not be too high, which is this car most people scratching their minds place, chassis vertical bounce very comfortable, but you take it apart even faster, the Fed launched Tuitou go.
so open such a public, will make people feel very calm, do not try to find its limits, the public can bring you, is a very balanced state, it does not have to please young while the car tuned too stylized, or that it is to please, not that the most radical wave of young people.
Therefore,Shadow exploration around walk around, already can find the public understanding of young people, in addition to the design of escape, nothing more than intelligence and inherited driving texture. But the public is public, never do the same to push like Toyota have come to the decision, it is a little bit of the best progressive use of the wrist, which is public. [IDailycar]