Speaking of the public, both in the minds of people or is it the status of actual sales, which are very good. Whether car or SUV field, Sunny, Sagitar, Tiguan, exploration Yue and other vehicles are sold first card in the field. Only one area alone, the public is extremely no sense of presence, that is the MPV market.
on the list MPV vehicle sales in October, have failed to find the top 15 public figure, in which the public and car SUV sales in very different fields. Open Sharan MPV exclude other imports aside, the public eight children produced by the Shanghai Volkswagen Touran introduced, none has been able to rise to the level of the mainstream MPV sector. And, aside sales aside, public domestic MPV, is just the beginning of the century and later Caddy Touran, a medium and large flagship MPV never keep up appearances.
Source: Federation of the
However, it comes with the business of public property, seems to always want to be able to share a cup in China’s commercial vehicle field soup. So, too, be welcomed, SAIC Volkswagen will bring a luxury business MPV in this Guangzhou Auto Show, although still hanging from English standard Viloran (or named “Wei Ang”).
First, the models profiles
Viloran using the latest Volkswagen family face design, the overall shape effect is partial flat MPV design, from the previous mass-hand goods MPV styling, low body is more slender, and Touran distinguish a very high degree of differentiation.
It appears that the body slender lines more apparent from the tail, substantially reducing the Viloran prototype in the conceptual diagram. Allegedly, the internal Viloran will feature seven layout 2 + 2 + 3, and the second row of seats is expected to be independent in the design will focus on the ride to emphasize texture and a sense of luxury, but with electric sliding doors on both sides, I believe this would make the highly competitive in the MPV sector Wei Aung.
Although the details of the data is not fully disclosed, but according to Shanghai Volkswagen official said, Viloran car length will exceed 5300mm, while the performance of the car will also have a wheelbase of 3180mm. From the analysis of the size, it is clear Viloran towards the Buick GL8 come, GL8 car length 5256mm, with a wheelbase of 3088mm, the size of the two are very close.
while another joint venture of the popular Odyssey car length compared to the first two is obviously behind a grade, and Viloran also significantly higher than the same door Touran Sharan and size should be large, Viloran the emergence of the mass formation of such a three-tier Touran, Sharan, Viloran, in view of the Sharan as the cost of imported cars vulnerable, Viloran pricing strategy is critical to the.
especially when faced Viloran MPV sector over the years that shook the Buick GL8, whether in a cost-effective level dominant, largely Viloran decided whether to compete with the GL8, but also determines the Viloran is to become the new favorite among the MPV sector, or become the next “superficial” Touran.
Second, the pricing prospective
First look at pricing, the price of 23.29-44.99 million for the Buick GL8, bottom-up since various configurations on the distribution, and the amount of walking with models of low income threshold pulled low, we know significantly less than the other joint venture GL8 a popular Odyssey size class came to the starting price of 229,800 yuan, basically GL8 and is at the same starting line.
at the same price, the size of the space is not better advantage GL8 unexpectedly become the best choice for commercial vehicles, and the spatial properties of the Odyssey is weaker toward home MPV’s go, we can say the two are playing a dislocationwar. This time the Viloran if join the fight, even if Viloran Wei Ang flaunt luxury, the price of its terminal can not be too much difference with the previous two.
If the starting price is much higher than 230,000, so it wants to break into the GL8 commercial market, its interior space and the vehicle height aspect weaker than GL8, the fight is certainly not business rivals. And if you want to ascend into the Odyssey’s home market, although there are Viloran Wei Ang size advantage, but if the price is too high, with excellent reputation Odyssey fight is difficult, after all, household level for space and luxury not too rigid demand. Jiang brother so it seems, Viloran Wei Ang ideal starting price should be around 250,000, so the public good price plus the discount policy, I believe that Wei Aung cost will be relatively good.
wrote at the end:
domestic market for attention, the public is still very high, so Jiang brother to Viloran Wei Ang outlook expectations are high, of course, this is based on reasonable pricing situation. In the MPV market can appear a fight with the GL8 Viloran Wei Aung, not only for the rich mass market segments makes sense, but also to the whole MPV market to inject fresh blood, you know this year from January to October of the MPV market sales of 1.123 million, has been It fell by 18.7 percentage. As if there is an excellent product appearance, for the entire MPV market is bound to be a good thing.