As at Beijing at 16:59 on April 1, the global total of confirmed new crown pneumonia 853,383 cases, existing diagnosed 644,017 cases, the cumulative death 41,904 cases cumulative 167,462 cases of cure. At present, the epidemic gradually brought under control, but the impact of the epidemic is still expanding abroad, which led to the global automotive market was hit, the United States, Germany, Italy and other countries have discontinued the car factory, to already be in the “winter” of the global automobile market Mongolia a layer of haze.
then the issue of “auto market fresh smell” will focus around the United States and Germany, two car companies more focused analysis, to look at the US car prices and car prices during the German outbreak has what response measures and they are subject to what impact?
Ford due to the outbreak shut down factories across the United States, and the Ford Motor CEO Han Kai special on March 26, said the company needs to cut costs as quickly as possible, including recruitment new employees and reduce executive compensation, but does not currently involve layoffs. Which on reducing executive compensation part, since May 1, Ford Motor Company ranked the top 300 senior management, which is 20 percentage -50 percentage delayed payment of salaries will be at least five months.
Han Kai special reason why Ford also said no layoffs, while taking into account the current situation is very serious, on the other hand that he hoped that all the existing team members You can stay and contribute to revive after the crisis. Although Han Kate discourse with full of positive energy, but also Ford’s credit rating Standard & Poor’s global rating from BBB- to BB +, that is Ford’s stock has become a “junk stocks”, people marvel.
common practice with the same Ford, local time on March 26, GM said it is freezing new car project work, and in order to save the company costs, all salaried employees the temporary pay cut 20 percentage of affected employees nearly 6.9 million people, it will also be delayed wages of white-collar workers to save cash. Meanwhile, General Motors said Thursday that North American factories closing time extended to March 30, the start time to be determined. EyeBefore any layoffs Write a message exposed.
compared to Ford and General Motors, Tesla’s approach is more direct, it plans to cut Nevada Super battery factory about 75 percentage employees. In addition to layoffs to reduce costs, the Tesla plant is not completely shut down. San Francisco Bay Area, Fremont factory Tesla is the only company able to start the plant, and the plant is the only one in the United States Tesla automobile production plant.
Depending on the plant location in California’s Alameda County Health command, Tesla is not an integral part of business class, it can only operate according to a minimum. While the operation is limited degree, but fortunately able to maintain a certain production. Epidemic but also to Tesla’s shares fell 24 percentage in March, there is currently no rebound occurs, if the epidemic is not controlled in time, so Tesla also likely to continue in the case of net losses in 2020.
Volkswagen Having gone through a time of global sales of high-gloss posting gains of 2019, the new crown was also caught off guard by the epidemic. Latest news shows, the public will be extended shutdown period to April 9, the extension to all production involving passenger cars, commercial vehicles and spare parts in the company’s factory in Germany. Since around the plant shut down one after another, the financial position of the Volkswagen Group has also issued a warning, Volkswagen Group needs to face the cost of two billion euros per week, if not effectively controlled the epidemic is likely to consider layoffs.
The official said that as of February 74 percentage decline in sales in the Chinese market, combined sales of the European market is not optimistic, the Volkswagen Group’s first-quarter profit forecast may a sharp decline. Currently, in addition to the Chinese market, very few public revenue. According to 2019 sales data show that in 2019 global sales of Volkswagen Group 10.97 million, of which the Chinese market sales of 4.2336 million, accounting for up to 38.6 percentage; single profit from that in 2019, the Volkswagen Group operating profit of 17 billion euro, operating profit which obtained from the joint venture in China to 4.4 billion euros, accounting for as high as 25.88 percentage.
China is now the epidemic has been effectively controlled, the plant resumed production, Volkswagen CEO Herbertmiddot; Meredith at the annual meeting March 17 expressed “For the Chinese market, I am quite optimistic about the Chinese epidemic prevention and control measures are very decisive to ensure that the supply chain operational by the end of this year, China’s auto market will have. good results. However, affected by the epidemic, we expect the Volkswagen Group’s 2020 sales in China fell 3 percentage may be. “
in addition, Mercedes – Mercedes-Benz also shut down plants in Europe, shutdown for a period of two weeks, while the cut-off in addition to affecting passenger traffic, commercial vehicle business has been a great influence. However, Mercedes – Benz official for discontinued circumstance was very optimistic, it believes suspension is temporary help companies prepare for shrinking demand, save financial strength.
Munich-based BMW Group in addition to shutting down the plant, but also timely adjustment of the dealer’s business situation and introduced a number of care policy. In addition, MINI and Rolls-Royce production was also affected, when the resumption of work at present uncertain. At the same time, the BMW Group also adjusted the 2020 sales plan, and forecast 2020 sales will be lower than the same period in 2019.
Indeed, the wide impact of the epidemic is the new crown before the unexpected. Acquire Germany, the automotive industry is the pillar industry, the contribution of the gross domestic product of about 5 percent and 4 percent of the country of employment, subject to the impact of the epidemic, the overall shrinking market demand, the supply chain can not supply situation, which for the German economy as a whole caused no small impact.
in February of Chinese automobile market overall sales significantly diving, almost can be seen as a microcosm of the global auto market, car prices decline in production, shrinking consumer demand has been a virtual certainty. Since the lockout, the major car firms have faced huge costs, cash flow has been a huge impact, such as Daimler and bank negotiations, hoping to get at least 10 billion euros credit line to help it cope with the epidemic to influence.
In addition, the automotive industry in itself in a complex coordinate axes, involving many fields of manufacturing, finance, indeed affect the whole body . Currently, the global epidemic control missed the gold window period, and when we can not confirm theTurning point, the overall situation can not be changed in the short term, if the epidemic is not under control, then other countries in addition to China’s auto market environment will only deteriorate further. In addition, this epidemic is also likely to lead to consumer psychology and changes in consumption patterns, then wait until the end of the epidemic, probably the major car firms will face new opportunities and challenges.
In fact, in addition to the United States and Germany, two major automobile producing countries suffer more serious effects of the epidemic outside Italy, France, Japan and other countries have varying degrees of impact by the epidemic, and as countries closed city cause transport disruption, upstream and downstream supply chain has also been a heavy blow, a lot of car parts companies are seeking alternative suppliers in order to consistently produce after the restart the factory. Finally, Ash and everyone else hopes for a global epidemic can be effectively controlled as soon as possible. Mountains and exotic, love affair with the day, Qi said no clothes, and the child with skirts.
