As a high-end positioning of the Chinese luxury SUV brand, WEY brand was established three years sales have exceeded 300,000, enough to be proud of the achievements. But WEY brand founder Wei Jianjun view, only 3 years 300 000 is a starting line, the next will continue to challenge the boundaries beyond the self, to achieve a comprehensive brand Advanced, WEY will build a user-centric, technology driven, global vision for the brand.
(WEY brand founder, chairman Wei Jianjun Wei faction)
Wei Jianjun himself declared at the event took office, “the establishment of a new independent brands – – Wei faction chairman. ” Next, Wei Jianjun WEY brand will focus on promoting the integration of global resources, the first application of the most advanced technology, sounded the clarion call to enter the international arena. At the same time, we will also focus Wei Jianjun full tilt WEY brand, spend more time with customers to listen to the real demands, to build a bridge between the brand and the user.
to establish a “user-centric” corporate values, issued “double super quality” program
First, a user-centric aspects, WEY brands establish a “user-centric” corporate values, brand WEY let users become brand. The event, Wei Jianjun released WEY brand service upgrade program – “double super quality” program.
● Since November 20, 2019, WEY brand full-line vehicle fuel, vehicle warranty from the original 3-year 100,000 km, 5 years extended to 150,000 km.
●’s first owners of new and old, can enjoy the engine, transmission, free lifetime warranty.
as the first user action brand, WEY brand first thought was real benefits to users, which is not only sincere in this action, but also from the user attention. In fact, WEY brand has been regarded as the user most valuable asset, its efforts to achieve emotional resonance. Activities of several links shows this microcosm: Wuhan, “nothing WEY together” car lovers take heart brings micro-film; previously involved in “this life will drive China WEY” VV6 glory pilot Chinese car culture Miles large parade of volunteers andExperience Officer who gathered in the night third anniversary of the brand.
“technology-driven” practice “new four modernizations”
scene of the third-party research report released by iResearch shows that the product strength and configure user is still most concerned about. WEY brand since its inception, in terms of R & D investment has been at the forefront of the industry, intelligent security is its core value of the pursuit. Meanwhile in the concept of the “new four modernizations” of, WEY brand has reserves of autopilot, with intelligent network, clean energy, sharing travel, and many other leading technology.
this year, WEY brand release “Collie full-dimensional intelligent security system,” which covers the whole dimension of life, property, information and the environment, including bicycle paths have intelligent driver assistance, automatic parking, MEB low-speed emergency braking move, bicycle paths intelligent driver assistance, automatic parking, MEB low-speed emergency braking, the collision warning RCW, 360deg; looking around (Megapixel) and other 43 function.
Currently in the field of smart driving, WEY brand cash production model of autopilot has reached the level L2 +, the second quarter of 2020 will be achieved L2.9 level applications, 2021 L3 will achieve commercial levels of automated driving, 2022 but will reach the level of the automatic driving level L4.
implementation is the inevitable choice
Wei Jianjun represent globalization strategy:. “Globalization strategy will be the inevitable choice for China’s automobile based on a long-term strategy, in my opinion, a truly successful business must be globalization, a truly successful brand must be global brand. “
to enter the global market, we must first build in line with global consumer demand for high-quality diversified SUV products. WEY brand current R & D system has been all over the European Union, North America and Asia, forming a “ten to seven countries’ development pattern, and to achieve global collaboration in product development, technology, and human resources. Next, WEY brand will be the new energy products as the core, to accelerate the implementation of electrification strategy and comprehensive decarbonization plan. 2021, WEY all of its models offer electric options, the introduction of new covers HEV / PHEV / BEV various forms of driveEnergy vehicles, 2022 will launch the first fuel cell vehicles.
WEY brand has developed a global strategy to promote the agenda: the 2020 global brand strategy as a starting point, WEY declared 2021 to enter the European market in 2023 to enter the North American market, and then expand to other global markets in this; by 2025, WEY will become the world’s leading intelligent luxury brand, annual sales challenge 300,000, from China to the completion of a major breakthrough from the representative of China.
Conclusion
was established three years, WEY brand in the domestic market has completed the initial breakthrough has been made in a strong joint venture brands dominate the high-end SUV market, won a brand belonging to China place. The next stage, WEY brand will begin in the global market, the completion of the product from brand to brand users, from China to the world arena stadium, the flag from the flagpole to evolution, all the way up.