another one day, the Great Wall car brand is about to usher WEY the third anniversary of the birthday. As a Chinese automotive media people, I sincerely happy. Because WEY is the Chinese private enterprises inside the first truly high-end brands do it. Its own brand in China is not easy to do, there are BBA guarding, under the joint venture brands to suppress, within the price range of the already well-off, as well as flesh and blood brothers brand of Bo. The own-brand high-end brands are less likely to do, because this is a trial and the road up through the waterfall, had no experience of success to follow, but also upstream, with the world’s top players play together, the difficulty may want with knowledge.
but this does not mean that Chinese brands will not have the opportunity, in the last century, several neighbors car prices will be staged cases come from behind ; for our Chinese brand, I believe, as long as the proper way to deal with, the same can be successful! The key can be successful in this quot; Road quot; on. Recently I test drive the 2020 models WEY VV5, suddenly have an epiphany, then submitted the record of this article, I hope you can help up the road all Chinese brands.
first met WEY or three years ago the Beijing Auto Show, VV5 concept car makes VV7 impressive, muscular lines, the proportion of full, domineering exposed face shape, as well as the bold use of small end of the window, with streaming mirrors complement the visual area of the ground-breaking design, it is impressive. Large wheels, four of schedule, on this car seems to be a collection of all the elements so that fans love, how feel that this is a person from the car works.
but excitedly, total some saw it, it seems always felt something missing. As the years of teaching, one day I realized the answer – China. Especially in China’s spiritual core. I believe that whether or not people for the high-end car brands judgment, and relevant even for noble understanding. For example, it is not just the pursuit of gorgeous appearance, luxury interior, rich configuration, only the part of those factors constitute a high-end brand, really play a factor in longevity is often inherent cultural spirit.
China’s high-end brand, excellent experience and can accept the idea of his country in appearance, but the inner essence of the vehicleGod’s world, the brand’s core philosophy, China should have a unique awareness for noble, only to make it possible to get rid of features to follow strategies to achieve change lanes to overtake.
Chinese people’s understanding of what is noble? Sheltered every day? Brand-name watches cars a day near the body? Or under the Qianhuhouyong, fans one after another? It is at best a local tyrant or a star. The true nobility is released into the atmosphere from the mind of the powerful fragrance, is a tranquil temperament between gestures, quiet demeanor one kind of behavior on the conversation. Of course, different countries have different understandings for noble. For example, the British gentleman advocating culture, the United States respected pioneering spirit, the Japanese believe in the spirit of bushido. And national automotive premium brand is based on such a cultural core, and gradually evolved. The Chinese, I personally think that the emphasis is on the gentleman culture.
What is a gentleman culture? In the author’s accomplishment may be, is not yet comprehensive overview, we can only try to describe. I remember once a foreign brand to promote itself in China’s bamboo interior, cited slogan has a great gentleman of culture: quot; I would rather eat no meat, can not live without bamboo. quot; This is the famous Su Su Shi. Bamboo is one of three friends of winter Songjukmae, Songjukmae proud and wind, very cream stand; in particular, bamboo is elegant open-minded, ethical, upright evergreen, behind a symbol of the gentleman, the Chinese character, talent and spirit of the totem has been formed.
Therefore, this approach is undoubtedly the brand very impressed Chinese consumers, many people choose this brand is one of the fancy quot; Ya quot; word, and traditional German top three to make the difference.
but the more important point is that this brand do their duty. Analects goes: quot; this gentleman works, and this legislation Dawson. quot; This brand by its neighbors, stable and reliable quality and good service, so that consumers from car to car, throughout the life cycle, so that consumers are not distracted, worry. So every consumer brand gratitude quot; gentleman spirit quot ;, naturally spread word of mouth, and sustained, long-term. Today, although the current Chinese market unusually cold, the brand is still reaping highMengjin song sales. Visible heavy influence of brand content for a premium brand.
said the case of other countries, does not destroy the prestige of the brand, just hope this stone hills can as soon as possible for our use. Turning back to the protagonist of this article 2020, paragraph VV5 1.5T version, the author in his body saw quot; gentleman quot; spirit.
In this car, although the overall lines have not been changed, but numerous details of the adjustments are to let her become refined, elegant . First, start with the headlight, the same symbol of the grating structure Paotingfu flagpole, the new design is more transparent, more compact, the diamond has a texture, the addition of the taillight is made, when the light passes through the light guide material, in addition warmer light, bright, interior structure is also more complex and sophisticated. Prior grandiose four exhaust, improvements became one design, more quality. Modified models increase and decrease from beginning to end, which shows the excellence quot; perfection quot; road.
into the vehicle, quot; elegant quot; is the most prominent feeling. Matt interior plate, and the complement binding like decoration of bamboo, wood swept similar competing products or tacky silver trim. And the interior atmosphere of the lamp is hidden inside the trim, the range of brightness of the light enough restraint, but set off a ray peaceful atmosphere not overwhelming, with the European brands Night Club atmosphere radiant light phase than, a lot of elegant.
before due to poor visual effects widely criticized quot; chicken quot; stalls, although not change shape, but at the edges increased silver trim shift the sense elevated to new heights, people no longer accuse place.
car biggest change is the smart system screen and behind the screen, they give the car given a new connotation intelligent, but also Chinese brands and overseas brands on the distance of the car experienceA key step. 2020 equipped with a new upgraded models VV5 of 12.3 inches multimedia screen, there is a clear improvement in the clarity, coupled with Harman Kardon jointly developed UI design, in terms of ease of use, or are in the visual effects beyond the traditional high-end brand has a refined sense. Coupled with face recognition, intelligent voice recognition, the car-plane interconnect, 360 million high-definition panoramic images, slow moving object monitoring, emergency and other low-speed intelligent security systems, ACC adaptive cruise control and other comfort and other security configuration, so that the whole car has While still askew body, but the soul has got a sense of sublimation. It is worth mentioning that the driver’s condition monitoring functions provided by the infrared camera, not only in the red light will be playing Tips phone, she would give suggestions to play cheerful songs in good shape when this intelligent upgrade if the gentleman should be thinking failing to introspection by changing their own to cope with the ever changing outside world.
Of course, this car so I have not fully satisfied with the place, dynamic performance is still worthy of improvement. In particular ride in ECO mode needs to be improved, but the normal mode and sport mode ride than the previous version of the product has increased a hope that in the coming days, its power and fuel consumption performance can be more satisfying.
Written in the last:
in the body section VV5 2020, I saw more precipitation after the glitz and sublimation. As if a tranquil and elegant gentleman transformation after the self-cultivation. Let this feeling than this kind of intimacy from the heart, and can not help feeling China’s high-end brand, it should have the spirit of this gentleman.
After all, the most attractive is often the beginning of a beautiful appearance, but really impressed people are inherently noble. Chinese brands, in order to continue the development of the road up, we need a strong pillar of the spiritual core, and the Chinese culture is precisely its most affluent support. The Confucius advocated the idea of a gentleman, which is the essence.
Although this is only a test drive manuscript, but I want to give to a vast number of Chinese brandsA suggestion, to make up the key brands, hardware is only basis, on the spiritual core is winning, and Chinese culture is the spiritual core of this great treasure house, wish their quest, will be benefited.