1. Introduction
Mr. Li, male, born in 1963 in a peasant family, he ranked third in the four brothers, the whole student, and Mr. Li have It is spent in Taizhou. Due to environmental influences, just graduated from high school Mr. Li did not continue school, 19-year-old to test the water to the sea, in 1982, he took his father to the 120 dollars to start a photography business, he dug into the pot of gold.
The current chairman Li Shufu, Geely Group. Economist, Taizhou City People’s Congress, the CPPCC National Committee. Mr. Li from scratch, the founder of Geely Group.
by the end of 1999, Geely Group staff development to nearly ten thousand people, the total assets of over 20 billion yuan in sales revenue over 30 billion yuan. Geely Group is China’s first production car of private enterprises. In addition, Geely has also invested over 800 million yuan to create the country’s largest private university – Beijing Geely University.
at 21:00 on March 28 2010, in Stockholm, Sweden, the Swedish car company Geely acquisition of Volvo 100 percent to $ 1.8 billion in equity.
2, CV
1984 and 1986, any rock song Taizhou refrigerator parts factory manager, producing evaporator of a refrigerator. At first, Mr. Li is himself a man of production, and then loaded the bag, bike parts and components to the refrigerator plant. Later, he and several other brothers set up the refrigerator parts factory, he served as director.
In 1986, in his own research and development, production of key components of the refrigerator evaporator, the formation of the Huangyan County linnaea refrigerator factory, the production of “linnaea” brand refrigerator, to May 1989, refrigerator sales reached 40 million, and in cooperation with the Qingdao Red star plant, production of refrigerators, freezers for the Red star plant. “Linnaea” brand has become a domestic refrigerator was well-known products. The 26-year-old Mr. Li was also the veritable “multimillionaire” the. However, the last of its refrigerator plant due to manufacturing enterprises not included in the list and ended. It carries ten million yuan Li Shufu down fridge factoryAfter, he went to Shenzhen to “recharge.” However, during the Shenzhen learn as decoration dormitory, Mr. Li found that a good imported decoration materials market prospects. Then he would return to Taizhou, they began to re-start production this decoration materials.
1989 to 1991, he served in Taizhou, Zhejiang Geely decoration materials factory manager, production of China’s first Alcoa curved plate, and the establishment of the first national aluminum composite panel production plant.
1992 investment real estate in Hainan, but the loss of 5,600 million.
From 1992 to 1995, a master’s degree in Yanshan University.
In 1993, Mr. Li learned “linnaea” lessons to tens of millions of cost of acquisition of Zhejiang Linhai animate a property of the state-owned postal motorcycle factory, and successfully developed the first four-stroke engine pedal. Then he and industry boss “Jialing” co-production “Cargill” brand motorcycles, less than a year, he not only has been dominated by domestic motorcycle sales of scooters leading position, but also export to the United States, Italy and other 32 countries.
In 1994, the motorcycle business is booming Mr. Li made a surprising decision “to build cars.” At first, despite the lack of licensing authorities, Mr. Li was in Linhai City, 850 acres of land, the name of the guise of making motorcycles, build Geely “pride Automotive Industry Park”;
In 1997, a Sichuan production of small passenger car business on the verge of collapse, shrewd Mr. Li saw an opportunity, finally Geely invested 14 million yuan to set up Sichuan Geely automobile manufacturing company Boeing and got a small passenger car, van production rights; August 8, 1998, no birth certificate of a hatchback “Geely pride” car off the assembly line.
in December 2001, the State Economic and Trade Commission released the seventh installment of vehicle manufacturers and products “announcement”, Geely finally got the car production qualification. By 2001, Geely has the sea (pride), Ningbo (US and Japan) and Shanghai Pudong (Maple) 3 automobile production base, Geely completed the basic strategic framework into the automotive industry.
As of 2010, Geely already has a vision of King Kong, Golden Eagle, free ship, Youliou, Mybo series models. According to data released by Geely, 2010Its total car sales in February was 28,712, compared with the same period in 2009, an increase of 54.2 percentage. The February Geely’s best-selling car for the three free ship, Geely King Kong and vision, respectively, 9460, 5156 and 3884.
3, the characters
bent on trying to move closer to the end of Mr. Li reverse in appearance and content. The first is his own. It has been said Mr. Li pay attention to economical and practical, even more than $ 30 shirts are reluctant to wear a suit to do is to do ten, and exactly the same style, all of navy blue. Mr. Li today and pay attention, not only started wearing some of the new suit, the color also diversified.
I am a low-key, talkative, they said they do not even Putonghua standards, but by bold and hard work has been successful.
models
on the models, Geely also launched a number of new cars in recent years to change the image. Like the 2009 Shanghai Auto Show, Geely vehicle carrying 22 models, 9 engines and three transmission models exhibitors, including 22 vehicle models are brand new vehicles under three sub-brands, no longer participating in the production car.
Technically, Mr. Li is a really a lot of efforts. Such as its self-developed known as “advanced in the world, China’s leading” the CVVT engine; the beginning of 2008, Geely released a flat tire monitoring and safety control systems independent research and development at the Detroit Auto Show, and use this vision and so on several new vehicles kind of new technology.
4, Characters of honor
Mr. Li Shufu has won the CPPCC National Committee members, outstanding township entrepreneurs, young reformers, the new Long March, the management guru, the 10 private entrepreneurs, man of China’s auto industry, Chinese auto industry (50 years) outstanding figures, Zhejiang person of the Year, 2009CCTV China economic person of the Year honor.
September 16, 2010, Received the first prize and Germany’s most admired entrepreneurs title.
December 17, 2010, “Southern People Weekly,” hosted the Sixth China Fascinating People 2010 awards ceremony held at the Grand Hyatt Beijing Hotel, China’s annual charm elected 50 Business Charm Madness 2010.
January 22, 2011, 10 years to get top ten economic personalities title of the second “China Time” in the new century.
2012 Mr. Li was named one of the 20th century, the impact of 25 Chinese entrepreneurs.
5, Anecdotes
established football team
March 16, 2001, Geely Group and Guangzhou Football Association signed a contract to set up in Guangzhou Geely football team, it would have been lucky Group sales company a business choice. However, with the auspicious red A football team fails, the situation worsened. October 4, 2001, Geely Group, announced its withdrawal from the Chinese football, 30-year contract to run the eight-month suspension that is declared, December 13, Geely Group, the Chinese Football Association to court, but Mr. Li himself has become Chinese football “lifting the black” first person.
Philanthropy
In 2008, after the Wenchuan earthquake, the first batch of Geely ten million donation to the earthquake-stricken areas, Mr. Li also individual donations 1.2 million yuan.
6, overseas mergers and acquisitions
the acquisition of Automatic Transmission Company 
March 27, 2009, Geely announced that has signed the acquisition of Australian automatic transmission company (DSI), an initial cash payment of A $ 47.4 million (approximately HK $ 257 million), while the final costs will not exceed A $ 58 million (approximately HK $ 314 million). As of February 16, 2009, the total book DSI’s unauditedValue of approximately A $ 98.4 million (approximately HK $ 533.8 million). It is also the Chinese private car company by far the largest overseas acquisition.
the acquisition of Volvo
by the end of 2009, after an agreement Geely and Volvo, Geely founder Li Shufu became the focus of the world, “Wall Street Journal” which takes him analogy to Henry Ford.
However, a considerable part of the industry is not optimistic about the acquisition. They believe that, in terms of annual sales, asset size or history, watch brand influence, Geely and Volvo are not in a grade. As the strength of SAIC Ssangyong are not even a pack, Volvo also heavy losses, the Swedes themselves, poor management, and how lucky to get such a mess to clean up.
and is now Geely’s acquisition of Volvo fought here, there still has tens of billions in debt. According to Li Shufu, Geely’s own financial disclosure shows that Geely is now being used bank loans to 30 billion yuan, the transfer of resources from the capital market in Hong Kong more than 20 billion yuan, 60 billion yuan supporting business debt, liabilities more than 10 billion yuan.
to this acquisition, Mr. Li formed a strong team of intermediaries: the famous Fuld LLP as legal counsel acquisition, responsible for all legal matters related to acquisitions, including intellectual property, commercial agreements, litigation, employment, real estate, dealers and franchising, international “big four” in charge of Deloitte’s financial Advisory acquisition of Volvo’s financial, tax, including cost savings program analysis and separation operations, pension fund management and auto finance due diligence and analysis; and investment bank NM Rothschild as financial advisor to the acquisition of the project, responsible for the overall coordination of the seller; Brunswick Group as a public relations consultant of the project, the general public is responsible for project planning, media strategy formulation and implementation.
All the signs indicate that before the acquisition, Volvo, Mr. Li was serious, it now appears, whether it is financing options, or processing of the core technology of skill, as well as coordination with the union, and Mr. Li have won the original hostile each other’s trust and recognition. In particular, the Volvo brand, “blood”, Mr. Li showed considerable respect for each other, it set up a board of directors internationalization, self-esteem to take care of the Swedes, to quell fears. This and many Chinese as adolescent restlessness and arrogance of private capital in overseas acquisitions inIn stark contrast.
the acquisition of success
Beijing at 21:00 on March 28 2010, Geely and Ford Motor formal agreement, Geely Automobile for $ 1.8 billion acquisition of Swedish car company Volvo 100 percent of the shares. Li Yizhong, Minister of People’s Republic of China Ministry of Industry and Information Technology, Ford chairman Alan Mulally and Swedish Deputy Prime Minister Maud Olofsson and energy companies attended the signing ceremony. The press conference, the Swedish car company Volvo unions expressed support for Geely’s acquisition, Geely signed a purchase agreement with Ford release.
to take care of the interests of the union, Mr. Li said that Volvo will long continue residing in Belgium and Sweden. However, he quickly corrected himself stressed the need to “go on forever reside.”
At present, the acquisition of all of the funds have been put in place, at the same time, Geely also ready to Volvo Cars needed working capital for future business development loans.
In addition to the equity acquisition, the agreement also involves important provisions Volvo Cars, Geely and Ford among the three parties reached in intellectual property, supply of spare parts and research and development. These agreements will ensure the independent operation of Volvo cars, to continue the existing business plan and a sustainable future.
settlement
and for a specific delivery time delays to three quarters of the second quarter, Mr. Li said that in addition to Chinese government approval, will be involved in the approval of the government in many countries.
complete
August 2, 2010, Zhejiang Geely Holding Group completed the acquisition of Volvo Cars from Ford hands, while the price of $ 1.5 billion also hit the Chinese auto industry, overseas mergers and acquisitions in the history of record. As chairman of Volvo Geely chairman Li Shufu said: “Now we’re to compete with BMW, Audi and Mercedes-Benz, but we are not yet able to tie the BMW 7 or Mercedes S-Class to compete products, we have to close this gap. “
7,” Leopold Knight “
Li Shufu, October 24 received the highest honor of the Belgian royal family -.” Leopold Germany Knight “, allegedly BelgiumKing Albert II of Belgium in recognition of contributions to the automotive industry Mr. Li made. In this year of the European economic downturn, one of the two main Volvo’s factory in Ghent, Belgium plant sales over last year to enhance 25% or more, to reach 270,000, the highest in Ghent factory 45-year-old record high for local employment contribution outstanding.
To date, have to say, Mr. Li was lucky. 19-year-old riding a bicycle from house to house for the neighbors to take pictures, and later opened a refrigerator factory to earn first pot of gold, from almost reckless to enter the automotive industry, and later to everyone’s surprise acquisition of Swedish luxury car company Volvo, Li Shufu growth trajectory called a miracle.
Mr. Li’s appeal is quite different from other heavyweights China’s auto industry. His trip simple, likes to write poetry, the courage to say “madness.” Mr. Li’s poems and “madness” by many netizens spontaneously organize into a book circulated on the Internet. In the widespread “fighting a decade larger birds,” in Mr. Li wrote, “go to winter, spring to work hard quiet. Do not noisy, do not trouble, its own brand stretch waist. Europe and the wind, tide South Korea and Japan, Worship when the capitulation? China car, flying high, fighting a decade large eagle! “these scattered Internet poetry and rhetoric that time Mr. Li expressed anger and ideal.
last week, he revealed his new vision for the future of mankind and work of the media. Mr. Li said that now the Earth’s resources are increasingly scarce, we plan to plan to go to a border on the earth, in order to rush to snatch a little oil, which is no future. We want to unite the research of human life sciences, bioengineering and outer space technology, marching into space, discover more of the Earth, so that everyone can have several Earth. He said the ideal sounds romantic, or relatively empty, but it makes sense. To this end, he hopes to build Geely and Volvo’s global corporate culture, let companies do not limit the country’s ethnic restrictions, limitations of race, everybody as equals, for the universal values of human efforts.
Mr. Li’s high theory to the presence of people listening to the refreshing. Who had just learned to communicate directly with foreigners in English grassroots boss once again pushed his realm. If we say that the formation of Li Shufu, Geely Symphony Orchestra open European tour cultural integration Tour still a little stiff, so that when he used this thinking to manage large systems and proud of VolvoWhen the slow Swedes, perhaps not difficult to walk into the heart of the river Swedes. He stressed that Volvo does not belong to Mr. Li, but belongs to all mankind, he just took the management.
8, the latest developments
September 3, 2012, Geely chairman Li Shufu said in an interview with reporters in Xiangtan, Hunan Geely Automobile Vocational and Technical College, the first half of this year, Geely Automobile sales steady , Last year’s 460,000 sales target remains unchanged.
Mr. Li said that in the case of the downward trend of the domestic economy and rising inventories of automakers, Geely Automobile this year from January to June sales of 223,000, 48.3 completion percentage of annual sales plan. In the first half turnover of 11.78 billion yuan, an increase of more than 6 percentage profit of 1.02 billion yuan, an increase of nearly 9 percentage than last year.
In addition, Geely in actively developing overseas markets also achieved positive results in the first half of this year, Geely Automobile exports to achieve rapid growth, from January to June, total exports of 40,000 vehicles, more than doubled last year some. Mr. Li said: “Geely entire sales situation is quite stable, in China the current market environment, in their own brands or in doing good lucky to complete the intended target..”
in the first half of this year, Geely a slight increase in sales of 3.6 percent to 223,200, its models, the Imperial EC7 sales rose 24.8 percent to 60,800, much higher than other models.