1. Introduction
Pirelli Group has a 130-year-old global headquarters is located in Milan, Italy. Group focus on research and development of innovative technologies, has consistently called for in-depth research, product quality of the global market, making it the industry they are involved in is a world leader.
Pirelli tire company mainly produces well-known, the official website http://www.pirelli.com/
Pirelli Tire is the world’s fifth largest tire company , is the world’s leading tire products, its superior quality and performance is recognized as the world. Italian Serie A team Inter Milan’s second-largest shareholder Telongkaidi all, in recent years has been the Serie A Inter Milan’s main sponsor, Telongkaidi do not like publicity, and thus put the annual figures are difficult to trace.
2, Pirelli and football
Pirelli sponsors the Serie A club Inter Milan soccer jersey chest position. In 2009 Pirelli injection of 50 million Chinese soccer Super League to become the main sponsor, the contract for three years.
3, business history
In 1872, 24-year-old engineer, entrepreneur Mr. Zuo Wani Pirelli in Milan, Italy, founded the company Pirelli.
In 1901 began the production of automobile tires.
1948 invention “the Cinturato” radial tires, the early 1970s to produce “low-profile” car tires.
In 1995, Pirelli using the latest silica composites and other advanced scientific and technological achievements, the successful development of “active safety strain system” tires.
In 1872, 24-year-old engineer entrepreneur Mr. Zuo Wani Pirelli Pirelli created the company in Milan, Italy. one year later,He established the first general rubber goods factory. In 1879, Mr. endurance times began to produce insulated communication cables. In 1886, he began producing undersea communications cables. In 1890, began producing bicycle tires, 1901, following the birth of the world auto industry, Pirelli began producing passenger car tires, product diversification of production take shape. In 1902, Pirelli set up its first overseas factory in Spain. In 1914, the UK plant in 1917, the plant in Argentina. So far, Pirelli began to enter a new era of international operations.
Early in the last century, Pirelli tires on the experience of the “Silk Road” to China. Two months in the calendar Beijing to Paris 1907 Prince of off-road rally, Italian driver Posey nominate Pirelli tires, overcame along the way in a variety of harsh environment of the test, 20 days ahead of other riders reach the end, won the championship. The total length of 16,000 km race, in which 12,000 km is no way lots. Pirelli’s outstanding performance for the world’s attention and cause a media sensation. Long tradition
Pirelli invention and innovation. After World War II, the invention Pirelli “Cinturato” radial tire in 1948. Early 1970s, Pirelli took the lead for the high-performance car designed to produce “low-profile” car tires, which is the second since the invention of radial tire revolutionary technology innovation. The early 1980s, as the active initiator and responder environmental movement, Pirelli launched to reduce energy consumption, energy saving low rolling resistance tires. In 1995, Pirelli using the latest silica composites and other advanced scientific and technological achievements, the successful development of “active safety strain system” tires.
Today, Pirelli with its high-tech image and a strong capacity for innovation, to become the world’s fifth largest tire company and the largest cable companies.
Pirelli high-tech company with its international image in Europe, the United States, Brazil, extensive, intensive research and development activities are inseparable.
Pirelli from its founding more than a century, Pirelli continued commitment to technological innovation and development of new products. Improve competitiveness through technological advancement and product innovation, Pirelli firm’s strategic direction and fine traditions, history has proven that Pirelli has a strong technical innovation capability, adapt to the world’s automotive industry and the rapid development of requirements for the highest performance automotive design provides ultraThe general standard of the new tires.
4, technical strength
Pirelli tire company has six advanced technology research and development centers in Italy, France, Germany, Britain, the United States and Brazil, with more than 1,000 professional researchers and engineers, and total sales up 3.5 percent funding research and development. These data speak for themselves Pirelli attaches great importance to scientific research and development work. Closely with Pirelli and famous automobile factory, material suppliers, academia, software makers and international standardization bodies, using the world’s most advanced computer-aided design (CAD) systems and the latest chemical formula, scientific and tire design pattern design. In addition, Pirelli also has the world’s most advanced in-house testing laboratory and is equipped with a variety of outdoor test field of intelligent instrumentation. Pirelli tire design strictly follow the multiple scientific theory from theory to practice repeatedly, and the test results with the design value correction until after the indicators power, safety, comfort and other products are very sound production.
Pirelli tires for its superb manufacturing technology, excellent quality, has long been recognized by a number of world famous automobile factory, and Ferrari, Porsche, Mercedes, BMW, Volvo, Volkswagen and other auto manufacturers choose Specifies the matching tires on more than 1,000 different models as the original. High quality Pirelli tires, also favored by the majority of high-quality car enthusiasts. Over the years, Pirelli Tire is the largest number of imports of high-performance tires. In Singapore, Indonesia and Malaysia, Pirelli tires and Europe’s largest import brands.
times the outstanding sales performance of endurance thanks to international business policy. From the corporate structure, Pirelli is typical of multinational corporations. Currently, 80 percent of Pirelli conducted business outside Italy, of which 40 percentage of business conducted outside Europe.
At present, the Pirelli tire company in the world with 24 modern factories, with more than 30,000 employees and sales network in over 60 countries and regions. From the corporate structure, Pirelli is typical of multinational corporations. Pirelli 80 percent of business in ItalyCarried outside, where the 40 percentage of business conducted outside Europe. In 2007 Pirelli joint venture factories in Shandong.