a joke, he said he designed a model called “God car” in China, partly in reaction to this brand of wide audience in China. Walter de Silva (Walter de’Silva), currently design director Volkswagen Group, as one of the era’s most outstanding automotive designer, is “family” concept design leader, we have seen the Golf 6, Volkswagen CC, Scirocco, the Audi A6, Q7, R8 and other models are associated with him.
■ Lake Como Fiat born designer
In designing this car doors profound art work, continue with the avant-garde and innovative work to develop our vision, and to create a designer is far from adequate to meet consumer demand, de Silva is a.
February 27, 1952, de Silva (Walter Maria de’Silva) was born in Como, Italy, when he was 21 years old, that is, 1972 at the end, de Silva Fiat style center began after which lasted nearly 40 years of automotive design career.
In 1975, he joined the Milan Studio Bonetto, the main task is responsible for interior design projects. In 1979, de Silva returned to Turin, entering the famous Italdesign Giugiaro design studio. During this period, he was responsible for the interior design of the Fiat brand, due to the fault information, he was responsible for the Fiat models are now hard to find, understand this period users can leave a message let me know!
In 1986, de Silva was under the command of Alfa Romeo incurred. At that time, the design for the Alfa Romeo models is the dream of many designers, as representatives of Alfa Romeo is the beauty of Italy. Italian critic Wu Botuo * Econo said: “If other countries to create a design theory, then Italy is designed to create aesthetic design in this country, the rich are sexy fashion, furniture, top sports car, outstanding. the design of the car is no longer just a means of transport, and the dream of becoming the symbol, beyond the entrance of the ordinary world in whichAlfa Romeo is undoubtedly the leader.
De Silva young Alfa Romeo began to show his design talent, reconstruction and repositioning of the dominant Alfa Romeo brand design language. He presided over the design of the 147 and 156 so far have been a lot of Alfa Romeo fans regarded as a classic. In addition to the two models mentioned above, Alfa Romeo GTV and Spider enough to give amazing feeling.
Alfa Romeo SZ
Alfa Romeo brand in the country are not familiar with fans, and limited-edition SZ swan song in the country, it has We know the fans also rare. According to official figures, it yields only a mere 1310 units, of which there are hardtop version of the SZ 1036, while the open-top version of the RZ there are 284.
SZ and RZ can not be regarded as a later model has long been planned, but they are not from the same designer’s work. Alfa Romeo SZ version by the then chief designer of Alfa Romeo de Silva and the famous Italian design firm Zagato to design, RZ Zagato version is completely dominated by the works. SZ and RZ can get some idea from the spelling, meaning Sprint Zagato Roadster Zagato and meaning. For Zagato sports car design has definitely not inferior to Pininfarina’s strength, so that people have a heart for attainments.
In fact, de Silva led SZ appearance is not gorgeous, but you can say I was on special. Chunks of facade forward, there is a feeling very moving, high-waist body with two layout Founder, getting more and more flavor. Six lights in the shape that it’s not only a well Aston Martin Lagonda is a similar headlight design, but the SZ is relatively flat and small a number.
strictly speaking,SZ is not a new design model, because its chassis was from Alfa 75 FR layout, so it can be included in the European tradition in terms of handling small rear-drive sports car ranks. The Zagato-led open-top models are not pleasant, although the plan is to produce 350 depots, but in the end only 284 pulled out of the production line. Because of this limited edition sports car, it is opened Luther Silva Alfa Romeo success.
■ Alfa Romeo Alfa Romeo’s return to the birth of
In 1910, while in 1986 the Fiat Group acquired Alfa Romeo. After six years of running, Fiat launched the Alfa Romeo Since then the most important model series –15 series in 1992. 15 Series condensation of Alfa Romeo repairer years of experience, level of technology, called Alfa Romeo most classic series. 15 series of products is designed first de Silva, the first 15 series launched in 1992, Alfa Romeo 155.
In 1998, 166 born will be born. It was in this period, Alfa Romeo designs its own unique charm, he announced his return to glory.
156 models officially come out in 1997 Frankfurt Motor Show, Alfa Romeo 155 for this alternative models of very high hopes, hope can take up 156 Alfa Romeo in the world revitalization of the great responsibility the market. Alfa Romeo 156 did not live up to expectations in 1998, it was named Car of the Year.
156 models save the last Alfa Romeo control fun and Italians on body shape unique design talent, plus Fiat Group’s technical support, 156 compared to 155 models have a more significant progress. De Silva shape of sharp beak of the eagle front styling, inverted triangle emblem factory frame, streamline design elements dynamic body lines are currently the Alfa Romeo continued use.
“Aluminum, carbon fiber interior decoration of the 156 interior, great fighting spirit. “
The most special is its rear door handles hidden in the car’s C-pillar position, this design You are certainly not unfamiliar. At the time, De Silva this design techniques to create a Coupe-look (similar to the two-door Coupe sports car) visual sense. The interior, both elegant walnut wood or aluminum emphasize fighting spirit, carbon fiber interior trim, red and yellow MOMO leather chairs or gray velvet chairs, 156 are people with all kinds of heart.
In 1998 Turin Motor Show, the Alfa Romeo 166 was launched on the market, since this is the 164, Alfa Romeo another resorted to luxury cars on the market trump card. Alfa Romeo competitors will lock the Mercedes – Benz E-Class.
166 156 resembles a larger version of Italian unique aesthetic and “rigid” German cars are very different. The most special design the whole car its front, a huge set in an inverted triangle mark on the intake air inlet, extending from side to side along the waistline inverted triangle into a curved line, and blend together in harmony body lines, together with the front bumper the large air intakes, a subtle deep look, this design is very personal.
166 domestic ownership scarce, because of its unique shape tasteful, luxurious interiors, is the mid-level luxury sedan a force to be reckoned with. After the removal of import quotas in 2005, more brand more styles of car imports, there are more choices for the pursuit of individuality, attention to life taste of people.
■ Alfa Romeo GTV amp; Spider
In 1997, Alfa Romeo also introduced two new models: Alfa Spider and Alfa GTV. Spider and GTV is the history of Alfa Romeo with a passOdd color evergreen models, de Silva once again participate in the design of the project. Two new cars have a new look, more advanced equipment and new engines. Alfa Romeo wants to return to the pinnacle of advanced technology and sheer sportiness combined.
Alfa Romeo GTV of exterior design is the richest European tradition of aesthetic sentiment coupe, the iconic front face of the shield-shaped grille to keep the Alfa Romeo consistent style. Double sharp “V” shape at the bottom line of the bumper downward from engaging the hood, and the two intake ports opening into the left ladder-like arrangement. Silhouette highlight the “wedge-shaped” body contours look more chic.
wedge-shaped body with cutting lines and sense the tail the vehicle has a strong sense of pediment. Meanwhile, the new model also retains the front windshield and a large angle of inclination of the strong side of the body, creating two models slender and dynamic appearance, including Alfa GTV that high tail with a cutting sense of slender and Alfa Spider delicate tapered rear.
Alfa Romeo true soul is its engine, the new models distinctive and beautiful appearance below, hidden in a set of distinctive high-tech engine. It is worth mentioning that, with a 3.2 l V6 24-valve engine GTV models can reach 255 km / h maximum speed, creating a record for the fastest road-going Alfa Romeo cars.
In 1998, de Silva with Alfa Romeo outstanding performance is the ambitious Volkswagen Group dug in the past, responsible for public sub-brand SEAT (SEAT) design work. After de Silva come to past have been living under the shadow of Fiat and Volkswagen, SEAT completely soulless rejuvenated, it has set a unique young and dynamic style. It is no exaggeration to say that, de Silva was created later SEAT glory.
De Silva of Alfa Romeo all work
Alfa Romeo SZ ( 1989)
Alfa Romeo 33 Series (1989)
Alfa Romeo 155 (1992)
Alfa Romeo 145 amp; 146 (1994)
Alfa Romeo GTV amp; Spider (1997)
Alfa Romeo 156 (1997)
Alfa Romeo 166 (1998)
■ resurrection SEAT, and bring dynamic gene
in 1999, when he was president of Volkswagen Group Ferdinand Piech will de Silva to the Volkswagen Group as its sub-brand SEAT’s chief designer, instead of what Gothic (now Chery “concept addressed to the” brand design director). De Silva has brought to the SEAT design DNA of vitality and dynamism.
In 2001, SEAT launched the “Tango” concept car, it brings a new SEAT design language, especially in terms of seat design is very advanced. The car in 2002 received the “Autonis Award” best concept car award. 
Since then, de Silva will be more expressive design methods used in the 2002 model Cordoba, Ibiza, 2004 and 2005 models Altea models Leon, that several model subsequently received several design awards, including the red dot design Award, Autonis award in Milan and was awarded the “World’s most beautiful car” award. It can be said that de Silva did not allow the soul of the SEAT rejuvenated.
Here, I must mention two other de Silva’s right-hand man, Wolfgang Egger (Wolfgang Egger) and Stefan Sielaff(Stefan Sielaff). After Sielaff White Volkswagen Group Design, Iger will become Audi Group design director, according to the message Audi announced, the formal handover will be February 1, 2012 . Initially, Agnes de Silva as a deputy for five years in Alfa Romeo, Alfa Romeo 8C designed such commendable work. In 1998, Agnes follow de Silva switched to the Volkswagen Group, SEAT’s appearance as chief designer.
as well as the true meaning of this unknown period, the SEAT Salsa concept car is not de Silva led the design work was being questioned SEAT Salsa concept car at the 2000 Geneva Motor show, served as the exterior design Wolfgang Egger proposal to resign immediately, later met with de Silva the declined.
concept car SEAT Tango Tango
SEAT Tango concept car on display, Volkswagen Group on the 2001 Frankfurt Motor Show to actively promote this project, we hope within two years let the “Tango” has become SEAT’s performance models, the hardtop and convertible models are in development plans.
De Silva in mind, “Tango,” the production of Cheng and the first generation of the Audi TT closely. In 2005, the “Tango” Coupe will be officially unveiled only after that the second-generation TT Coupe’s release. In 2006, the “Tango” Roadster roadster debut, followed in the spring Roadster TT debut followed, which fully shows the “Tango” intimate relationship with the Audi TT in the blood.
■ complete the reform of the Seat all models of
De Silva will deliver the SEAT brand design concept to launch an upgraded version of Leon More (Cupra, Cupra R and FR), while the Alhambra and the Arosa get the upgrade, with the third generation Ibiza and second generation Cordoba off the assembly line, de Silva almost completed the reform of the Seat all models.
De Silva all of SEAT works
SEAT Salsa amp; Salsa Emoción (2000) SEAT Tango roadster / spyder / coupé / Racer (2001)
SEAT Ibiza (2002)
SEAT Córdoba (2002)
SEAT Altea Prototipo (2003)
SEAT Altea (2004)
SEAT toLEDo (2004)
SEAT León ( 2005)
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■ “matryoshka” concept began to spread from the Audi A6
2002, due to the excellent performance coupled with SEAT Peter Schreyer took over the Volkswagen Group, de Silva took over the Audi design department, while regulatory Lamborghini, SEAT brands such as design power. In the meantime, De Silva really accepted and recognized Chinese fans, we all know, Audi is an emphasis on technology and machinery of the brand, itsProduct quality has always been better than Mercedes and BMW poor. But at the time, Audi’s presence on the exterior design is not strong, which also led it does not enhance the image of the high-end consumer groups. Volkswagen Group is convinced De Silva can bring change for the reborn Audi’s exterior design. Later, the fact that de Silva did.
Audi A6 (codenamed C6)
De Silva in Audi’s first design work in 2004 Geneva Motor Show come out of the Audi A6, the new Audi A6 is life indispensable masterpiece de Silva. Especially after the formation of the classic shield can be “big mouth” in the mesh grid, laid the appearance of the Audi family. De Silva is a master of great importance to the brand’s design DNA, his Alfa Romeo and SEAT have time to change the model or even the whole brand design style redesigned grille.
For the homeGene family, De Silva says: “longer-term task is to create a family-like similarity in ever-increasing range of styles for me, but also to emphasize the unique personality and characteristics of each section of the car. Although this question may seem paradoxical, but it will be resolved naturally. we can brand analogous to the human family is defined gene DNA. this can create on the structure, style and details on an aesthetic and artistic breakthrough, so the new Audi models define the design framework. “
extend Audi A6 models –
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‘Audi S6 “
” Audi RS6 “
” Audi allroad “[ 123] 
■ Audi’s two top “image”
In 2003, the Audi concept car on display PikESPeak, the response is very good. De Silva led by Danny Garland (Dany Garand) Audi Q7 rapid integration into the team concept car PikESPeak design elements. Obviously, the Audi Q7 is locked competitors Porsche Cayenne, BMW X5 and Mercedes-Benz M-class new upgraded models.
As Audi family design elements of the “mouth” grille increased longitudinal chrome more technological sense the front face, front and rear bumpers of the new design with the new wheel design full sense of power. Along the lower front and rear bumpers, sill and door handles are chrome-plated trim added to enhance the overall sense of technology.
2004, a man named “I, Robot” movie actor was driving from the Frankfurt Motor Show in 2003, the Audi Le Mans quattro concept car concept version of the movie RSQ concept in front of us, the hearts of fans suddenly become the best sci-fi concept car, and Le Mans quattro concept is the Audi R8 prototype of the car.
■
four-year career launched Audi A5, TT and other models
do not know since when, Audi began and “elegant” is the word to be associated, for de For Silva, the elegant body is given the Audi challenge. Audi A5 launched in 2007, everyone was attracted first instinct is like a sculpture-like car side waist. De Silva in the design of the Audi A5 to smile, “when the Audi determination to challenge a great Coupe coupe, we know that it must be the most beautiful in the history of the car. [123 ]
De Silva from not stingy words of praise, “Audi A5 gives me particular satisfaction, it is the most beautiful car I have designed. “
The first generation of the Audi TT prominent feature is a round, full of beauty machinery industry. De Silva the second generation Audi TT join subdued color, but he did not completely abandon the first generation round, provoked eyebrow lights also completely changed the image of the girl, the previous generation. of course, the iconic mouth also perfectly harmonious place in the face of this car before a small sports car.
in 2003 Audi introduced the first the new second-generation A3 Sportback, creating a high-end compact car market, compared with the first generation of products, the new A3 in the vehicle length, vehicle width increased by 65 mm and 30 mm, and in the vehicle height is reduced by 10 mm. body The size of the change brings natural center of gravity changes, it shipped the next level handling performance, also let owners has a more spacious interior.
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in appearance, A3 is inherited style new generation of Audi products in order to “shield-type” for the front styling, the use of lights adorn the group, provide more nimble style the side consists of two distinctive contour lines, the essence of these two contour lines is where Audi’s latest design language: the shoulder line and dynamicSense line, this highlights the car’s sporty appearance. The rear door lines tend to mellow simplicity, however, this design now seems outdated too early. The second generation Audi A3 launched in May 2003, as of December 31, 2003, produced a total of 300,000 three and five-door A3 Sportback A3 hatchback sports car. 
Audi four-year career 
De Silva believes that design plays a very important position in the Audi. He said: “.. I think I led the design team of Audi’s most important goal is to make it more distinctive design language, my task even more unique is to create an entirely new, the improved design language” under his leadership , these changes occurred Audi we see, especially the distinctive features “big mouth” grille, people can clearly discriminate the Audi style. Although, it also brings a certain degree of visual repetitive, but this is the “family” design, because the reason for the existence of the brand are independent but interdependent, is not it?
■ open public “future” 
In January 2007, de Silva was appointed Volkswagen Group Chairman Winterkorn, instead of living ng (Murat Günak) took over as Director of design Volkswagen Group, responsible for all passenger car brands Volkswagen Group’s overall strategy, including Skoda, Seat, Volkswagen, Audi, Bentley, Lamborghini and Bugatti.
De Silva first task is to re-evaluate the three models was imminent: 2008 Golf 6 generations, the 2008 Passat CC and Scirocco 2008. It can be said that it was de Silva created “the most beautiful” in public, he succeeded to Italian passion, romance and emotional side to bring this to a rigorous and well-known German brand. With De Silva was promoted to design director of Volkswagen Group, Volkswagen new car ranks have slipped ng (Murat Günak) period flamboyant style, once again put on a low-key, yet introverted personality “horizontal” family mask.
Golf 6 
three designers headed the design department at Volkswagen, Volkswagen, De Silva, than homesCardiff, Manzoni began a very detailed and complicated design discussions. Golf course design 6, Volkswagen designers carefully selected a number called “historical DNA” design elements, such as DNA so that people feel warm, some more freshness.
In 2008, the Paris Motor Show debut Golf 6. De Silva said the 6 golf design inspiration is derived from the previous generation Golf models, especially the first-generation and fourth generation. 
Golf 6 abandoned the “U-shaped front face” Volkswagen family design, the use of in the future we are familiar with horizontal grille design. In addition, the ride height, also 6 golf even more low, the overall visual and more sporty. The rear part of the design is also changing the focus of the new models, rear part with a new bar style, the tail and the Mass flagship Touareg SUV somewhat similar. 
“Golf GTI, R, CrossGolf, Golf Plus, wagon, constitute a rich golf family system.” 
Passat CC Passat CC four-door design is a coupe appearance breakthrough Volkswagen has always been calm design, Passat CC has a very beautiful figure, dynamic. Prior to this, almost no design at all Passat, Passat, Magotan are typical of the “public” face, the Volkswagen Passat CC end design without this argument. After the advent of the Passat CC, known as “Volkswagen design so far one of the best models”, but also automotive design industry’s top awards, “the European body design award” and the German Red Dot Award for “Best Design Quality Award” winner.
Passat CC exterior design draws on today’s popular on the international design prominent wheel arches add up waist, with the highlight of the entire vehicle line, this increase in dynamic visual . Note, however, is that it is derived from the Passat sedan models. Passat here, in fact, domestic FAW – Volkswagen Magotan. Magotan design emphasis on a conservative, restrained, while De Silva wants to turn it into a four-door Coupe models, compared to the Passat sedan, CC length stretched 31 mm, height reduced by 50 mm, width an increase of 40 mm, thus creating a whole a wide and low-motion gestures.
Now comes the Passat Magotan CC sister model is, before the ancient models have appeared in the hatchback or wagon. But the public never crossed that line, the introduction of other derivative version, CC is creating a precedent for this, which is what the core reason yes, right, is the modular production! The same total powerPercent, the same chassis, but not the same design, the benefits of modular production will be key to the future competitiveness of the public, it greatly reduces the number of parts, focus on optimizing module design, improve quality and reliability, while lowering production and development costs, shorten product development cycles.
Due to its suspension from the aspect PQ35 platform, so using the same golf MacPherson strut front portion and a rear multi- link design, sport-tuned but was based on the original, popular new electronic damping system can also be applied in the Scirocco, so that drivers can be comfortable and free to switch between normal and sport. Scirocco Coupe with sporty identity in the Chinese market also achieved very good results.
VW POLO
As one designer Polo model, year Volkswagen led the design department Waku Si (Hartmut Warkuss) had to leave work. With the fourth generation of “four” Polo, Waku Si for the public to win that year’s red dot design award. As for living ng (Murat Guenak) did not go beyond the era of the former Volkswagen Polo on the design. This time, the fifth generation Polo changed the appearance again in front of you, you can obviously feel the modern de Silva brings.
April 18, 2011, released the new generation Beetle, named return to the “Beatles” (cash Beetle named “New Beetle”). The new Beetle becomes more rough, more masculine, compared with 98 new Beetle models designed by Peter Schreyer, you will find that a whole new generation Beetle achieved a breakthrough and innovation: “The most significant feature of the new generation Beetle is clear, confidence and highlight the dynamic. it’s lower body, but also wider, car head longer, more extended back windshield angle, all of which are designed to make it look sporty. “Volkswagen chief designer grams Rolls-Bischoff introduced to. (De Silva is Director of Design Volkswagen Group)
Peter Schreyer with three semi-circular shaped New Beetle, namely: the front wheel arches, curved at the roof and the rear wheel arch. The new generation does not continue Beetle This geometry of the design, the new Beetle longer body length extending to the roof contour, and the rear window shift, the continuation of the contour of the tail of the first generation design beetle. If theThe first generation Beetle and the whole new generation of Beatles together, so that the lights illuminate only the roof, quietly observing the outline of the two vehicles, you will find: they are almost exactly the same curve roofline.
because of the public’s modular production, the interior is also similar to the mainstream of popular models, ease of use does improve, the configuration increased. But a closer look inside feature, the outlet in the dashboard, air conditioning, gear lever base, etc. have also retained the previous generation of circular elements, only equipment common components, so she also lost part features.
“UP! Represent a culture, that is, the value of a car is no longer simply to size or power Dimensions measure. “de Silva said. Big cities like Rome, the public need to provide a smaller car than the Polo, who play this role is Lupo, but it had an old-fashioned, young people lose enthusiasm. The new successor UP! Completely subvert the idea once, but make it smaller “city” and “young people” excited.
trolley car 3.54 m long with a typical mass design, simple, capable, likeLike the iPhone, but no simple monotonous. Everyone must have the first thing to focus on the grille like hearty laughter, it is definitely a popular front humane child has ever designed, laughing my colleagues have described it as a “hole Hu.”
VW UP! Car without any complicated design that is typical of Volkswagen-style symmetry theory, but optional body-color trim panel and door panels make the atmosphere at once young and fashion together, plus the strong flat-bottomed sporty steering wheel and center console trimmed with metal edges, quality feel just as much as twice as expensive and more golf. 
UP! Like a cup of espresso, the Volkswagen design, safety, driving pleasure and advanced concentrated to 3.54 m long body, a seemingly simple, but full of flavor. Compared design outstanding performance, we are more concerned about is, when it entered the domestic market.
“Volkswagen Jetta Wagon (country called Sagitar 6) 2010”
“Volkswagen Sharan 2010” 
“Volkswagen Touareg 2010” 
123 123 de Silva of all public works 
Volkswagen Golf (2008)
Volkswagen passat CC (2008) Volkswagen Scirocco (2008) 
Volkswagen Jetta (2010)
Volkswagen Passat (2010)Volkswagen Sharan (2010) Volkswagen Touareg (2010) Volkswagen Beetle (2011)
Volkswagen up! (2011)
De Silva other tile design work
Leica M9 Titanium
a limited edition Leica camera must be the pinnacle of the launch of limited edition M9, Leica potential to fans of the collection of images. Limited Edition designer can be described as a great background, it is de Silva surgeon, this world’s only production 500 titanium shaft next to the M9 Titanium Limited Edition, can be regarded as the king in a limited edition camera.
Another special feature is that de Silva leather car using the A8 Leica M9 designed a unique wristband. Configuration, the Titanium M9 and M9 as Edition, using 35.8 × 23.9mm frame 18 million pixel CCD sensor, camera sensitivity range of ISO 80-2500, with optical image stabilization function, the shutter speed of 32 seconds to 1 / 4000 seconds.
References 
