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Why did Gree, Midea, Haier, and air conditioners?

In 2016, Dong Mingzhu proposed Gree to make a car. At that time, the new energy vehicle style is still in the germination stage. The market is unclear, Dong Mingzhu’s car dream is questioned, and it is also vetoed at the shareholders’ meeting. In the end, Dong Mingzhu’s damperm dream, the shareholders of the masses and Gree proved themselves.

Today, the new energy car situation is hot, and Dong Mingzhu’s best time seems to have arrived. However, Gree is clearly said: Gree will not make a car. When people have not come and respond, a new news attracted everyone’s attention to the past – what makes beauty, intend to make the car!

In early May, a blog post called “New Energy Auto New Products” in the United States appeared in the beautiful official micro, and the blog post can see the full outline of a car. poster. At that time, netizens and industry have guess that after the grid, the beauty should also start cross-border to make traffic?

, but very quickly, when the guess of netizens has not happened, the beauty came out “谣” – –

Beauty does not make a car, but wants to become a core supplier of electric vehicles

. After this appearance of the gods, the news of the Nongfu Spring Advertising, people’s sights have once again moved – Haier also produced car?

Good guys, the threshold of the automotive industry is too low, or the strength of the air conditioning industry is too strong. When starting, can it represent a national manufacturing level of the automotive manufacturing industry to become a platform for capital?

From the results, in addition to Gree, the beauty and Haier should be savvy More than the thief, such as the beauty of “beauty does not make the car, but want to become the core supplier of electric vehicles”, such as Haier’s “Jie Ge Ge Sale”, clearly exhibits their own cautious, and they “Experience” summed up from Gree failure –

The car does not only need capital, but also qualification and technology

.

Here, it has to mention another company, that is, Huawei. In the enterprise in the domestic cross-border automotive industry, Huawei is absolutely a representative, and it fully shows “I will not go in.” From the chip to 5G, go to Huawei to spend the Subsius to sell together, no one will make a sample-like explanation. The beauty and Haier are also very conscious, not only knowing the homework, but also understanding the truth of “copying and changing”, have made his interpretation.

On 10, 2021, Haier and Chery Holdings Group signed a strategic cooperation framework agreement, in addition to the global automotive industrial Internet platforms, they also build in the “Lighthouse Factory” , Smart industrial parks and supply chains have launched in-depth cooperation. At the beginning of this year, Haier and SAIC have also signed a strategic agreement, and both parties will cooperate in Zhilian ecosystems.

It is aesthetically seen, according to it, Willi has started the development of EPS steering motors 10 years ago. 5 years ago, open the car electric air conditioning compressor R & D, officially established Willings Auto Parts Company 3 years ago. On May 18, Willing Auto Parts Company has officially announced three major production lines (motor drive system, thermal management system, assist / automatic driving system), and released the drive motor. 5 types of products in.

Huawei makes a chip, Haier is a ecotry ring, the beauty is three electric

, even though three Not directly to the car, but if each can go to the end of the selected direction, as long as it is easy to run, create a real automatic driving vehicle, but it is just a minute.

Daban’s pursuit

I don’t know if everyone is curious. These big men have become famous. Why do you want to be “水” this time, once you fail, you may “not guarantee” the risk of “Evening”? Is it a dream? Is it the courage to explore unknown? Still because of simple ignorance? But I want to say that the above reasons are not right, the root cause should be –

The money is not a place to spend

.

Even if it is as strong as Newton, if it is not because a plague is idle at home, who can guarantee Can he realize the law of Newton? Similarly, if you don’t have money, there is no place, why do you want to hit the industry barrier, but also to get your own strange car circle?

Whether it is beauty or Haier, they need a development direction for them with millions of capital. , Either deep farming, either crossover new market. At this time, a new monochet can be introduced –

internal volume

. Yes, under a serious inner volume, you can stand out from the middle, it is naturally a good thing, and once it is dragged from the inner roll, it is likely to have a bottleneck, and it is leaded from “width”.

Gree air conditioner, the main air-conditioning industry king, 2020 was received for 117.882 billion yuan, down 14.99 percentage compared with the same period; US air-conditioning revenue was 121.215 billion yuan, with The same period increased by 1.34 percentage. From all aspects of air conditioning technology and market, the beauty air conditioners are not necessarily leading to Gree air-conditioning, but because of the beauty of the beauty, from the width, the beauty is more likely to win.

The sympathy can be obtained, and it has been re-coming compared to the air-conditioning industry that has already deeply cultivated to the bottleneck. Although the market is more risky, the “new energy blueprint” is also full of opportunities in this market. For capital, the same applies “reverse water boat, not refund”reason. When you are still hard to study only 0.1 degree of electricity for air-conditioning every hour, others may have led you to the lead in other tracks

.

In summary, with it is said that the big giant is active, but it is better to be pushed by the capital. It takes high profit manufacturing and financial industries in foreign companies. When a business seamless drill, when you draw a new energy blueprint in China, put excessive energy in the new energy market, this may be investment in our mouth.

Write in the last

In addition to the air-conditioning industries, everyone has not seen other industries in recent years. The big men are involved in the automotive industry. Summary, in addition to the above-mentioned investment factors and domestic policy support factors, it is also related to the development of new energy vehicles, no engine’s 桎梏 and the exploration of ecological circles and automatic driving, etc., making the automotive industry more The low entry threshold, so the industry’s big giants will be in the game. Therefore, in the near future, we will see more big people to get involved in the automotive industry. At that time, the automotive industry will be a dragon snake mixed and the dragon struggle.

(picture source network, intrusion)

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