As a famous social media, it is also the Elon Musk of Tesla CEO, always exploding some quot ; Shocking speech quot ;. Not long ago, he is even more vocal quot; large-scale traditional car manufacturer, the sales car is extremely low, or even zero profit quot ;. And also made a classic metaphor quot; this (traditional car business car) is like the shaving knife industry, shaving the knife does not make money, take the blade to make money quot ;.
Mask’s speech is to tear the quot of traditional cars; hidden quot; or simple Tesla quot; platform quot; If the selling car really does not make money, the traditional car is difficult to be a charity? And all roads, the Internet is aiming at the automotive industry. Then this is high in Mask, the threshold is extremely high, returned to quot; very low quot; industry, what can you touch everyone’s eyes and pockets?
The automotive industry does not make money? 
This problem must of course ask the car, first find a representative enterprise. According to Toyota’s 2021 fiscal (April 202, 2021), the sales of Toyota Motor Group in the finance year is 27.2145 trillion yen (about 247.6 billion US dollars), net profit is 2.25 trillion yen yen. (About $ 20.4 billion). If you don’t have a great concept of about 8.3%, we quot; rude quot; based on 90.08 million sales volume in Toyota, Toyota in fiscal year, each car average quot; contribute quot; $ 2247 profits.
Why do you find a Toyota for a single order? Because this is known as quot; woven towel last drip quot; cost management concept car brand, whether in sales performance or profit control, it is a pole level in the industry. With its quot; ceiling quot; performance, it seems that it doesn’t matter. Of course, considering that Toyota car products are wide, veryMulti-model unit price is not high. So I have to make a supplement, in quot; I can’t pit, the poor quot; the known Mercedes-Benz may be a good example.
According to the Daimler Group’s financial report in the second quarter of this year, the Group has sold a total of 7.364 million models, revenue of 43.5 billion euros, net profit of 3.704 billion euros. Although the financial report is also included, the revenue is not high. If you look at the sales return, the results of the Mercedes-Benz car and truck division 12.2 are also one of the most eye-catching. Also followed in the previous kind; rude quot; algorithm, each vehicle average QUOT; contributes quot; 5030 euros profits.
Of course, you have to say that this is all right car companies, in recent years, traditional car enterprises quot; shuffling quot; Difficult, quot; loss quot; car company is also a lot, even there is also a quot; selling a fillup quot; Sao operation. Then why there is quot that takes out the quot; player quot; After all, even if you do your head car company, the profit margin is just around 10%. However, we have seen, more is a row, waiting for the gaps of the entrance.
quot; Do not make money quot; 为 啥 还 做
If you say the car quot; do not make money quot;, it is just to say to the quot of the original; . According to the US stocks’ financial data in the first half of 2021. In addition to Tesla achieved a net profit of $ 1.642 billion, 蔚 来, ideal, Xiaopeng is still quot; negative quot; Of course, Tesla bucks quot; selling carbon quot; after income, it is just QUOT; on-shore quot;
However, it is difficult to find a product like a wide industrial chain like a product like a car. From the upstream steel smelting, petrochemical, to the whole vehicle manufacturing, product sales, and downstream car services, finance, insurance or even used cars, etc. Among them, car products play quot; core carrier quoT; the identity, mastered the market share, and naturally grasp the entire upstream industry chain. This is also why traditional head cars can make the opponent’s reasons for their own reasons for their own costs.
However, in the traditional automotive industrial system, the interest point of the car enterprise reached out, mainly staying in the mastery of the supply chain, and covers the sales, some products after sale. In summary is limitations in hardware, or services to hardware, this is also Mask open quot; ridicule quot; model is important. Perhaps in his view, traditional car companies have mastered quot; carrier quot; but only earn profits under the eyelids, simply quot; waste quot ;.
In the hands of Tsla and other technology companies, the car can play the profit point that they want to carry in their hearts, such as Mobile interconnection, driving assistance, etc. payment services. This can refer to the mobile phone industry. Since the 21st century, the mobile phone in our hand has long been a communication tool that is called. At present, there is also a wide stay in the market in quot; three major quot; field cars, for technology, Internet companies, there are also big articles to do.
Summary:
If only considering the sector, the car is really not a good business model. It’s just that the car never sells a hammer. From this perspective, Masque will compare the car as a quot; razor quot; no mistake. But the mirror is not a lighting, and for traditional car companies, it is a way to sell quot; razor quot;, sell quot in the backBlade quot ;. Just now the traditional car enterprise quot; razor quot; more mature. New forces’ quot; blade quot; prospect and temptation.
So Tesla did not even drop the cost of the car field, after all, it was difficult to pass the electric wave of the car, grabbed the entry ticket entry into the automotive industry. In the new forces, they are never simply participate in the distribution of past cakes, but to subvert the practice and allocation method of this cake. This is not an admission ticket in the industry, and they are grabbing a new era admission ticket. 