wanted to buy durable consumer to buy a car, while most Japanese wagon solid and durable, in the minds of consumers left a good impression. But the truth is that the Japanese car quality has deteriorated in recent years. All relevant reports rampant.
in May 2020, Honda recalled 770,000 vehicles, due to product quality defects, causing the engine to stall, which involved 396,100 Guangzhou Honda Automobile and Dongfeng Honda 378,600. Before that, in August 2019, the Honda Accord in order to solve the problem of high-speed stall, recall 250,000 cars. Twice the total recall 1.02 million vehicles, while Honda China 2019 full-year sales of only 1.55 million.
In addition, the recent exposure of security incidents shadow Honda Hao, also of concern. Hao shadow crash test safety mediator in research, A pillar severely bent. Security being questioned. At the same time, Hao shadow in 2020, but sales in August showed that in August sales of 15,246, ranked No. 9 in the SUV sales charts, the performance is still not bad. So why do we all know that white shadow of insecurity, but still willing to buy it?
[1] Honda accord needs of most consumers
Honda in line with most consumer for those car needs. Consumers buy a car to home-based, family cars and the most important thing is to consider the space, comfort, durability, price, and brand and the aftermarket.
and white film in the above indicators, performance is also good, the interior space utilization is relatively high. 1.5T engine + CVT gearbox fuel consumption can also be accepted. Coupled with the Honda brand for consumers, but also the line of the joint venture brands, which for many consumers to buy a car for the first time, Hao shadow is a good choice. Of course, many people buy a white shadow is also largely due to sales of the CR-V is better, these two cars is a sister car, as the Big Three, while Hao shadow is also designed some of the more youthful.
to me there is a Japanese car of a friend, he opened Corolla, he said Carola some big noise,Can not drive faster, often overtaking others, was a little uncomfortable, it was also heard people say that fuel efficient, stable quality before buying, and now a little regret. See, for many consumers do not really understand the car, the stable quality, fuel-efficient, as well as the influence of word of mouth is great.
[2] Honda early word bonus
Honda considered the first to enter the Chinese market joint venture brands, no matter what the Accord, CR-V is well-known models. Honda now enjoying the dividends previously established a good reputation brings, which is its due. Some models even if the latter has been on the decline in the quality, has been cut in the configuration, but the sales are still higher than most brands. So Honda, Toyota, Volkswagen is the same. And now its own brand, reason why the efforts of high-end, but also sell is not very good, but also to poor quality of the early period of time, giving consumers a bad impression and “debt.”
in the world, Honda has been based on “technology”, especially in the engine, has a good image. “Earth Dreams” technology, no matter who is on the tall image of sounds. So consumers see Honda cars, we will unconsciously raised awe, that the money is to buy a good car technology. In fact, between the same price models, various car companies have their own technical advantages, but some will take a good name.
Therefore, even if the occasional emergence of quality problems, product features and corporate influence on sales will not have a huge blow.
25 [3] the percentage of the front offset impact, particularly low probability [123 ]
we go back to Hao own shadow, white shadow of the problem is the security issue, in fact, on the topic of Japanese cars unsafe, long before there. At that time not yet crash-tested research mediator, but the Japanese car “thin” image is already popular. After the crash test with the mediator research, consumers will find that a car is safe, and “thin” the relationship is not great, structural design, quality of materials, withSet high and low, all affect safety.
Hao shadow really bad in front of 25 percentage offset collision results, but the situation is positive 25 percentage offset crash happened just special low frequency, I think most people there is luck, consider buying a car to They are not used to hit, and is used to open.
and Hao shadow passed C-NCAP five-star safety for himself washed, melons for a time the masses have no idea white shadow in the end it is safe or unsafe.
Summary: Hao shadow may be able to hot moment, but the Honda brand reputation is declining
might be able to shadow Hao early dividends with Honda, selling a moment, but I believe that the a-pillar shadow Hao jianpei thing, the damage is Honda’s own brand image. A car brand in order to truly enduring and rely on a client responsibility, create high-quality, good car security. And like Hao shadow this early dividend consumption Honda brand, sooner or later also be depleted.