for young people to spend money
brands around the world are working hard on this child.
Recently, Oreo cookies and perfect diary launched a cushion;
horse boxes and hi tea with freshly baked jointly under the Youth League;
recently launched “Animal Forest Friends “game fire was a mess, attracting a large number of young people to join.
Now, no matter what industry, are trying to “seize the young man.” “Young people who in the world have” become business circles widely recognized motto.
but want to buy buy buy young happy is not an easy thing. Brand requires both bold breakthrough, but also need to look to the node from the trend of young people with empathy.
in the automotive market, with the most resonance frequency and the number of young models to the new CIVIC Civic. Civic, born from 1972, will be the courage to challenge and break through the Honda spirit injected into each generation of products. It is the core of the soul of Honda cars, Honda’s sales also legendary.
into China for 14 years, the Civic continued to play a miracle in China’s automobile market, this model Kuangxiao 140 + million. In the most competitive mid-size car market, each generation Civic can be accurately GET to the tide of young people attitudes and consumer pain points, and breakthrough and innovation, IKEA should play, so that young consumers have to love.
attitude handsome enough
can be sweet and salty can be called multi-scene play
Now, the 90-bit C gradually become a new force in the automotive consumer, they are forward-thinking, the pursuit of individuality, freedom, preferring to enjoy the quality of life.
Not long ago, China Automobile Dealers Association amp; displaying understand the car emperor jointly issued the “2019 China Automotive Consumer Insights Report” in 2020, after 90 consumption share in China’s auto market will reach 45 The percentage above. Compared with 60, 70 and 80, 90 in the car, more personalized attention and sporty car design.
Meanwhile, in the “90 young consumers purchase consumer trends report,” the survey also show that China has 49 percent after 90 car buyers seek the appearance and style models. Now, a model wants to attract the attention of young consumers, high color value and distinctive features is a necessary condition.
However, in the current mid-size car market, although the vast majority of mainstream car brand to rise Yen route. But in this car to a home-based segment of the market, also has a tradition of criticism. For example, some models practical enough but not enough movement, enough exercise and not enough fashion models. Only high color, movement and practical “hands full” can really impress young consumers.
It is a brand-new CIVIC Civic models tailored for the new generation of consumers. In appearance, the new Civic CIVIC unique personality, the front face shiny black chrome grille + fragmented distance light LED lamp set design combination, handles and blackened blackened side skirts kit composed of black, as well as the tail coupe design, and ultra-ran only in the mid exhaust reveals the motion characteristics of the new Civic CIVIC distinctive, but also to satisfy young consumers like the maverick personality style.
can be said that the new Civic CIVIC meet the diverse needs of young consumers in the design, open it no matter walk or ride in the city’s CBD on the outskirts of a small road , can earn full turn heads. Therefore, it has been an absolute focus on young people choose a car alone.
fast enough
Performance “Little Cannon” Gene own motion
in a new era of consumption, not just color values play become a trend, the kernel enough hard to make a product enduring. Civic reason why popular with young consumers, the most distinctive trait is its sporty performance, it allows young consumers feel the brand Honda charm and value. And this movement is built on performance and plenty of power.
All along, the Civic have a “small steel gun,” said, if you read “Initial D” anime, then surely you will remember in the first quarter there are bits called “Shoji Shingo” villain. CIVIC EG6 car he was driving in the early 1990s redAll over the world. B16A engine maximum power the car performance cars equipped with 170 horsepower and maximum torque of 157 N • m, captured the hearts of a number of Honda powder.
Moreover, in the professional circuit, the same outstanding performance Civic, the Civic TYPE-R Honda brush circle at the Nurburgring Nordschleife is “crazy car”, this model continue to create amazing one hundred meters accelerate. And has won numerous awards in domestic and international arena.
It is also why, every generation Civic have a strong sports gene. In the current small-displacement engine mainstream midsize sedan market, a lot of entry-level luxury cars are on the power matching “subtractive” shrink, but new CIVIC Civic did not compromise to the market, the pursuit of the ultimate brand-new CIVIC Civic equipped leapfrog power – Honda motor sharp move • T 1.5T turbocharged engine.
this engine is powered ace Honda, Honda has applications in a variety of star models in the automobile market in reputation and high performance double. It includes a “double intake and exhaust the VTC”, “direct injection” and “high response turbo” three technical features, in combination with the CVT dynamic binding called gold.
It has a nice book data, this power system maximum power of 130kW, maximum torque of 220N • m, this data set of data with 2.0L + CVT combination of comparable Camry, where the new CIVIC Civic 1.5T • m maximum torque than the Camry high-10N. The new Civic CIVIC 8.6 seconds Pobai civilian supercar performance has earned it the title.
manipulation Goushuang
can fill the gap but struck the first blow
However, young people want to control the speed of data has never been able to meet. Although many car manufacturers in order pocketed the eye, at the model’s played extremely dazzling performance data. Also the self-styled “performance car”, or shouted “challenge hormone”, but really let young consumers who run up quite disappointed, not force too radical, that is, the performance of “weight” inadequate.
for the Civic, it has never been “Data Party,” its in-depth sports performance products. “Marrow.” The new Civic CIVIC allow young heart can resist Another reason is its unique Driving Experience.
the ghost Columbia Civic know at 1.5T model, the new Civic CIVIC variable gear ratio using an electric power steering system, and more stable during running, smooth, steering precision, throttle more sensitive early stage, light and strong start, acceleration and overtaking process is very easy. In everyday driving, the new Civic CIVIC not make you feel particularly fast, thanks to the CVT transmission smooth power output, low-speed crawling do not feel frustrated, as long as the throttle at any speed, will bring immediate sense of acceleration.
The new CIVIC Civic chassis it is a highlight. Solid chassis and toughness, precise steering, through a curve, can feel very good tracking of the vehicle body, the lateral steering force is also effective digestion. The difference is that with many models, Civic uses a multi-link independent rear suspension only on high-end cars, this suspension than normal suspension of a fully configured multi-frame type sub-frame, the vehicle body can be reduced tilt, but also significantly filter out vibrations from the road surface, greatly increasing the sense of riding.
In addition, the new Civic CIVIC fuel economy is also very good, 1.5T models 100 km fuel consumption of only 5.7L, this data is very close to the fuel standard hybrid models. We can say that nuclear power is a new hard CIVIC Civic deeply touched another important element of young consumers.
ghost brother’s notes: in the mid-size sedan market, the new CIVIC Civic has always been a very unique models, design + soul movement of the movement to make the new Civic CIVIC own personalized label, just the pursuit of freedom, young consumers depth fashion, sports empathy. The new Civic CIVIC give younger consumers more wanton car life, precisely because it has been the C-bit choice when young consumers buy cars.