There is a view in the field of psychology, quot; external strong people may be inherently weak, even inferior. Quot; In your life, many people’s behavior is ultimately confirmed by each other, specific cases, we are not much listed.
Avenue is simple, the same is true, and many areas will also have such a case in many fields. For example, in the automotive field you and I am familiar, when a large number of new cars in a large number of new cars, it is impossible to give praise or criticism, but to see the gold content in this.
If each new car can change new technologies that can change the experience of the experience in the core part or new technologies in the industry, that, such a company is worthpass, such as the smart driving of BMW, IDRIVE has The sequence upgrade, such as Toyota’s TNGA, a large number of exchanges, and the third-generation I-MMD, etc. of Honda.
However, if a company quickly launched a new car, the highest change in each car is quot; 噱 噱 quot ;, then this is a more taste. In recent years, there have been many cases of excessive marketing, which we have to analyze today is now frequently sound-sounding-SAIC.
Slogan that makes people remember should be a product that makes people remember
Talking about Shangqi General Wuli, except for the god car – Hongguang, glory, etc., you will think that the price is not too much in the old-age, Mitsubishuang MINI EV, with its continuous sales, experience market, daily use, etc.
2020-2021 SAIC Huali Wuling, Lu Yala launched several new models: Wuling Kelg, Wuling Hongguang Mini EV, New Baojun, and after the release of the three-child policy, Wuling decided to The 9-seat car created.
Consumers in the automotive industry may not know, when Mili is attached to hotspots, the sense of view of the media is not interesting, excuing, but let people pinch one sweat.
Core reason is that the product strategy is no longer a quot of quot; precision grinding product, the engineer thinking quot;, but becomes quot; To launch a new car as much as possible, try finding what the consumer likes to like any quot ;.
Carefully calculate, hear Wuling (Baojun) owner to praise his car quot; 3 years of light bulbs have not changed quot; number and fewer times, listening to Wuling on Wuling on social platform The more it turned into quot; ah? real or fake? Quot;
From the product side analysis, Wuling Kelie, the main thing is the big four concepts, did not cut the whole family like the mainstream market, large 7 Equal category, its product upgrade point is the change of the design of the design, the image of the traditional Wuling low-cost car, marketing concept image. The core technical part of the vehicle has not changed, such as the LJQ engine from General Technology, and is equipped on the Wuling Hongguang Plus and Kaijie, because of the cause of the school, Kajie’s driving characteristics left directly to the user. , Slow acceleration, high fuel consumption, three weaknesses in noise.
New Baojun is forwarded, quickly pushing the market if there is no news leak, completed the release, pre-sale in a short period of time, recently Yunnan completed the test drive of the car media. However, this test drive did not have other brands of propaganda, and a family car media almost did not have to choose quot; release QUOT; ideas. 
The reason is that this is not what makes people in front of the progressive new car, but the new Baojun packaging is another marketing IP. 1.5T displacement LJO engine, is still from the technology from General Motors, although the displacement is larger than the Volkswagen EA211 1.4T large 0.1L, but the maximum power of 147 horsepower is even lower than the 150 hp of EA211. Then, the sprayerOn this style, there is no direct injection in the cylinder, and the intake manifold is difficult to say. Cast iron engine. From the perspective of technical iterative perspectives, this is probably the product of the 2005 era, which is now, for 16 years or so, other car companies have improved the three generations of technology.
Torque beam is suspended, even no 6 airbags, low matching, despite the pre-sale price of nearly 100,000 yuan but no active brake, all models of electric seat The chair has no matching, low matching, no right to enjoy the electric seat, the above is its configuration disadvantage. Of course, there must be a point worth a prize, such as 10.25-inch large screen standard car network + OTA upgrade, such as electric sunroof is equipped. 
Look at the static part of Baojun, you may feel okay, but people have to die, the goods have been thrown, take a closer look, China’s self-owned brand cars, long An Yi Plus, Geely Emapo / Emgrand GL, Geely Star Rui, even Roewe I5, etc., more cheaper than Bao Jun, but the configuration level can be higher than yearning. In combination with the dynamic part of the react, in order to make a large space, the pulley of the vehicle is made, because the cost does not match the Too high NVH capability, very unfortunate, the cheap in this car is still very strong, because the sound It is really uncomfortable.
It is new technology, new power, new platform, new price, and new Baojun is a new concept, new look, new high price, but use old technology.
There are also three recent policies, Wuling is close to the hotspot, saying that you have to do 9 cars, causing a lot of discussion. Of course, this car Wuli will definitely can make it. After all, Wuling Rongguang, Wuling Xingwang’s size can now be large, and the seam supplement is also a new car. By the way, there is a problem with B this driver’s license, and there is a problem that the standard parking is stopped in, and there is still a lot of problems in a safe enough, there are many. Advise you to stop the thinking of the five-way car of Wuling, because, carefully touching the new car in Wuling, you will find that many years ago, you will know, and then add After some new things, startHold a high price. 
The past Wuling is not there, now Wuling, I don’t know how long
has seen from a lot of perspectives, I am sorry for the company. Because, I have witnessed it true and brilliant time, witnessed the era of 100% in the same level of the product, and witnessed that overseas media have verified the quality of the Wuli, said that many car companies have changed the same cost. I have witnessed a lot of martial arts, but I am confident that I don’t worry about the car, which is the same era.
Familiar with Wuling’s history, before the global advanced technology integration, the five rings in Guangxi can upgrade their own products directly in a short time. The market share that belongs to Changan’s star is to grind the quality of the vehicle once again. After meeting the core needs of consumers in the market, it can pull people can pull the quality of the goods, the fuel consumption is not high, the power is strong, at the same time Not expensive.
Of course, most people have already understood, with the cooperation with the SAIC Group, General Motors, Wuling In order to take the platform, technology, power, gearbox, etc. of Buick Excelle, and ultimately let themselves cooperate. Only 5% of the equity has become a toolman who harvested the profit. 
The previous Wuli, although there is not much international advanced technology, it is always making the upgrade of yourself, the quality and stability are upgraded. However, after the technology and the SAIC, after the universal joint venture, especially after the Buick Excelle technical platform, the truth is true, now Wuling only has a good product – Baojun 730 (Baojun 560 is a derivative product), Then the new Baojun, now the new Mitsubishi silver label, etc., is disappointing, and it is no longer as the hot sales situation in the same year.
The most discount 3,000 yuan, picking up the car needs, etc., Beijing 1 sales consultant even can deliver Baojun 730 nearly 100 units. Today’s new Baojun is a common sense of 8,000 yuan to 1.3 million yuan. It is a significant difference after the price increase, essential, from the ideology of new Wuling and Lao Wuling, can not be seen from the ideology of new Wuling and Lao Wuling.
Write in the last:
After the epidemic, Wuling played a slogan quot; what people need, Mitsubary will create. QUOT;
Wuling creates a mask, snail powder, scorpion, etc., but return to the end, you will find that such a car as a main business company, but only did not make it The Taiwan truly rambers and has advanced vehicles.
However, they can’t afford to be too interesting today. From the old Wuling, the new Baojun, Wuling Silver Board, etc., which is now constantly created, this company seems to tell consumers through the new to tell consumers. But I forgot, before the look, it is more likely.