Wuling Hongguang Miniev from the listing to break through the sales of 370,000 units, only one year, it has become the latest explosion of Wuling “NS. Today, which is more popular today, you can say that there are very many choices for consumers. Why can Hong Kong Miniev achieve such an impressive sales score? The author believes that it has benefited from precise segmentation, and its trend is diverse to attract a lot of light users.
According to official research data, Hong Kong miniev has covered 330 cities and provides host owners with over 140 million times. Convenient travel, 20 km has a short walk to 95%, which is depth into the various scenarios of users. The initial heart of Hong Kong Miniev is to aim at people’s daily lives, and the “people’s tutaneous”, whether it is convenient and practical, or economic perspective, it is perfectly satisfied with people’s car demand.
In April 8 this year, Wuling In order to further satisfy the personality needs of young users, Joint Pantone Universe Caidong) released Hongguang Miniev Makaron three Wuli
Spring color
– lemon yellow, butter fruit green, white powder, this will be invited to be a popular star, and join hands with “ELLE World Fashion Court” crossover In the fashion circle, a fresh “Macaron” wind is set off, and it has become the most in fashion item this spring. This cooperation has achieved good results, especially in attracting a large number of young female owners.
The other survey data shows that the owner of the macro Miniev Makarone 90 is 75%, and the female users are as high as 78%, these young women users are passionate about exploring fashion tide fun, and sharing personalism online. In order to interact with young women users, fiveLinger on September 2, 2021, in Changsha, Nethong City, and China New Fashion Makeup Brand Perfect Diary held the third season of the “Wulong Girl Makeup”, the small paradise of the people, and the scene appeared in Hong Kong Miniev Macar Dragon Autumn Color Meilo Blue and Signs Two models have further strengthened the new colorful charm of Hongguang Miniev Makaron to provide users with more personalized color matching.
Have to say, Wuling is getting more and more understanding of young users in marketing, which is also advocated by Wuli. Brand younger results. The event site, shaping the five-color tide of the exclusive Wuling girl: sweet white powder, fresh avocado green, vital lemon yellow, gentle coconut white, sprinkled Melo blue, with color aesthetics integrate into the sensory experience. In addition, the perfect diary of Yan’s girl makeup experience area, opens a colorful new world of the Mitsunda girl. Under the service of the perfect diary professional makeup artist, challenge the “sweet salt”, playing the popular color, find different self, experience the macro Miniev Makiron lead the fashion
charm
. 
In addition to the cross-border marketing activities that meet young people, the quality and word of mouth of Mitsubaishong Miniev’s own products are also users. A very important reason for it for it, it ranks on pure electric new energy (domestic brands) in the first year of the 1-year insurance value rankings at 79.92%. It is because the macro Miniev has a good reputation and high cost performance, which has become the first choice for many young family short travel.
Macro Miniev Macaron Comprehensive Works Retail Mileage has 120km / 170km option, can meet the daily step by day Travel demand. Macro-Miniev Makaron’s body length is 2917/1493 / 1621mm, the wheelbase is 1940mm, the body size is small, and it is good to stop, greatly enhanced daily on-line travel.Convenience. Hong Kong miniev Macaron turns radius is only 4.2m, which is the world’s optimal turn radius in the four bods, and the turning head is relaxed, and it is easy to experience the ultimate flexibility in daily recent travel.
Hongguang Miniev Macaron is free to purchase tax, 100 kilometers power consumption is 8.8 degrees, cost per kilometer is only 5 points, contrast the fuel car, the cost of saving approximately 10,000 yuan a year. At the same time, the maintenance and maintenance cost of Hong Kong Miniev Macaron is extremely low, saving users a large number of car costs, and the cost of the annual maintenance cost is less than 10%, which meets the needs of users in the user.
Wuling Hongguang Miniev Makiron Makun, for young users, especially female users, it is no longer a Take a walking tool, but a single product. In the future, Wuling will further close the distance between the young people, play with the user, and will also host a series of young users like activities, including music party, cross-border cooperation, and surrounding derivatives, let us Waiting for it.
(picture source network, intrusion)