The most outstanding car company in 2020 is definitely five riling. The price of 28,800 Wulinghong MINI EV has exceeded 150,000 in the 6 months of listed, and the new energy market was completely detonated.
Then, Wuling also opened brand rejuvenation and released Wuling silver label. Push a good MPV sale, and prepare to push a SUV.
Items today’s problems, is the market still need such a SUV?
First, the Wuling Subcommittee is in November last year. Wuling began brand rejuvenation, the first car of Wuling Silver label – Kaijie, took the lead in entering the 9-14 million-level MPV market. 
This sales volume is good for the MPV model of one million in a Mits Lisin.
After all, the image of Wuli is cheap and can be equipped with it. It has less priced more than 50,000 cars. Don’t break the price of 100,000, I don’t want to think.
But it has proved that the market is still in MPV recognition for Wuling Silver. On the one hand, because Wuling Silver is added to Kaijie, 1.5T engine, the power assembly seems to have reached the mainstream demand.
On the other hand, the first-line independent brand MPV in the price of Kajie is not much. For example, the large factory such as the Great Wall, Chery did not involve the MPV market. Therefore, the main opponent of Kaijie is BYD Song Max, Geely Jiachang also has GAC Chuan M6, but the price of these cars is higher than Wuling Kelg, and the rest of the products are more rare models or brands. Model.
So, Kaijie found its positioning in this market, and there is a reputation accumulation and brand influence. Then, the Wuling Silver Booster starts quot; preform quot; layout SUV market.
The people need quot; star quot;
Adhering to the quot; what is the principle of Wuot; the principle of seeing Huixin, the MPV after Huixin has been recognized by the market. In April this year, the Shanghai Auto Show, Wuling, and the first SUV of the silver bomb. Stars.
From the real train, the appearance of the stars can give good feelings from the visual. According to the report of the Ministry of Industry and Information Technology, the body size is 4594 / 1820 / 1740mm, the wheelbase is 2750mm; mount 1.5T turbocharged engine, maximum power 108kW, maximum torque 250 cattle MIDDOTT; rice, positioning compact SUV.
At present, it can get so much information about the stars. Next, talk about the first SUV of the Wuling Silver Ball is not required by the market.
First, the stars are different from Kajie, and the reason why Kaijie is selling is not bad. On the one hand, the price is derived from the product price, and on the other hand, there is no direct competition in the current MPV market.
From 2009, the domestic SUV segmentation market has developed rapidly. Today’s sales price ranges are full of domestic autonomous and joint venture brands. From the sales of 2020, the top 15 SUVs, compact SUVs exceed 10 models, with a total sales volume of more than 2.4 million.
Compact SUV is the market main force, and it is also a competitive market.
Currently, there are two development routes, one is the main technology, independent research and development, such as the third generation Harvard H6, Changan CS Plus series, Guangqi Chuanqi GS4 has independently developed The platform and the engine’s technical endorsement; another direction, the main economy is practical, such as Havalfa, Changan Europe X5, Jetta VS5 and other models.
The product pricing of the first route is high, and more than 150,000; the product pricing of the second route is priced, 7-12 million prices, cover lower entry market.
[123
However, Wuling has always been a commercial vehicle brand image of the low-end, although there is SAIC’s universal technical endorsement, but not necessarily obtain advanced technical support.
Kaijie’s code LJ0’s 1.5T engine, but also to be equipped with a multi-point electromotive technology, the structure is simple and good to repair, and it is not high for oil requirements. However, the maximum torque of rice does not reach the 1.5T engine generally 280-300 cow middot; the high level of rice is high, and the peak torque of the LJ0 engine is 2200 ~ 3400 rpm, and the supercharger reaches the peak speed node In the evening, the continuation range is too short, so I want this engine to keep high power output can only pull the speed, and then you will find that the fuel consumption is higher.
Then, the gearbox may also be equipped with the CVT gearbox as Kiejie.
Of course, it is not an advantage, 2750mm wheelbase is enough to claim that he is a +-level car, which is difficult to find out in the grade market.
It can now be known, the star axis is indeed a good propaganda, then the 1.5T engine of the code LJ0 does not have any competitiveness, and the powerful power is not good.
Regression, consumers do need a star, provided that it is cheap enough. Touching consumers using prices, it is its best way out, come up with price, there is no hard-moving technical back book can’t get market share; use a large axis to explore the door market, may not be higher than the market average The fuel consumption performance, and it is also cheap, and the person who bought it has to blow a wave of five riling. 
Although, at present, the first SUV of Wuling Silver label is still not announced, the body parameters become a highlight of its pre-propaganda. It is not difficult to guess, it wants the main home and cost performance to win compact SUV entry market, give consumers more suitable choices. As for the explosion, it depends on its price is not enough low.