On the afternoon of March 30, Xiaomi Company released an announcement about the import of electric vehicle market, and according to the content of the announcement, Xiaomi will set up a wholly-owned subsidiary to be responsible for automobile business. The first phase invests 10 billion yuan, 10 years Invested 10 billion US dollars, the Lei Jun will be responsible for smart electric vehicle business.
After the announcement is released, it can be said that the little rice company has a lot of things, but the words come back, in recent years The new forces of the car, but the car enterprise that really stood firmly and the number of cars, and some netizens said: Now that is 2021, Xiaomi chose this time to enter the field, the time will not be some late?
Why is Xiaomi choose to make a car
Actually, this statement is not correct on the evening of Xiaomi, because it is in the transition stage of traditional fuel cars and new energy cars, except Tesla. Wei Si, Xiaopeng has earlier, and most of the traditional car companies have also begun to have the corresponding new energy vehicles from last year. It is more important to have a lot of new energy markets. It is a bit like the Warring States era, belongs to chaos. During the war, I will not have a result for a while. Xiaomi chooses to enter the market at this time. If there is any human material support, the gap between several years is not difficult.
Secondly, it is different from the new forces of the new forces that suddenly take out, Xiaomi has already existed 11 years in the smart equipment market. Accumulated hundreds of millions of users found. Therefore, in terms of brand appeal and well-known, Xiaomi has obvious advantages.
So back to the topic, why Xiaomi makes the car? In fact, this problem is relatively close to the answer to the smartphone market 10 years ago. At that time, the positive functional machine transitioned to the smartphone. There were also many emerging mobile phone brands, and the millet was also one of them. The fuel truck turned to the electric car, and the situation was very similar to 10 years ago. 
According to the data released by the research institution, the current new energy vehicle share only accounts for 4-5 percentages in the global market, that is, the future There is still a great development potential in the market.It is full of opportunities.
The other is the promotion of friend, because Huawei is sanctions by American, the chip supply is serious, causing the mobile phone to decline in the fourth quarter of last year, the market share is constantly shrinking, if the United States continues to stick to this tough The means, then Huawei mobile phone business is likely to be mandatory. And Huawei also is very clear about this problem. Since last year, they will continue to cooperate with car enterprises, put HiCar, hiLink on the market selling. Although Huawei clearly said that he would not participate in the car, it will only provide software class services for car companies, but these official speech have not been blamed, and the millet has also tried to pay, now it is still quot; true quot; So with Huawei’s financial resources, it will not be able to enter the car market.
It is well known that the car is a very burning thing, one hundred billion It will spend two years, but Lei Jun said that Xiaomi Company has money to burn, with sufficient cash reserves, the first phase will invest 10 billion RMB, and will plan $ 10 billion in the next 10 years.
From the current situation, there are generally two options, one is the purchase of car companies with automobile production qualifications. Factory products, such as the ideal car, the acquisition of Lifan’s production qualifications. The other is to find a car enterprise with production qualifications. Considering that Xiaomi is selected to find the foundry in the past mobile phone business, this time the car should also be similar to mobile phone business, as for which car companies are available? There is no exact information yet, and the rumor is BYD earlier, and there is a rumored Great Wall.
After the hardware problem is solved, the software is in the middle, because three major items that differ from fuel vehicles require the accumulation of experience and time . The pure electric car structure is relatively simple, the hardware threshold is not as high as the fuel car, as long as there is money, then you can get the best hardware. So I want to get a market favor, I have to force in quot; intelligent quot; aspect.
Preferably, this is the strength of Xiaomi Company, MIUI equipped on mobile phone is the best example, with MIUI as a center, around it Equipped with a series of ecological chains, matches a wide range of smart home, everything can be controlled via mobile phones and speech. The car can even be considered as a larger smart device, integrating it into the millet ecosystem, when the user’s stickiness will be stronger.
Summary 
Xiaomi has the ability to enter the smart electric vehicle market to show that it has certain business strength, but the main mobile phone business in Xiaomi has just begun to enter the high-end, and has not yet striped the foundation, and Aiot The business is also growing. At this time, it is undoubtedly brought more pressure to the company. This is full of opportunities, but also challenged, so that Xiaomi can cross the past, we will wait and see.