We know that in China, a traditional luxury brand BBA three, the exploration of new energy vehicles, would be the first to take a step BMW’s i8 can be said for a pedigree as a BMW models of the new energy. Recently, there is news of 20,000 BMW i8 officially off the assembly line and delivered to the consumer. I8 can see the actual sales are not so satisfactory. So today’s article, we’ll talk about why i8 sales and unhappy.
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concept of consumption
We know, i8 sales in the domestic market price of 1.798 million yuan to 195.80 thousand dollars, this price there are still lots of fuel has a good reputation of sports to choose from. For this concept level consumers choose to enjoy the kind of sports car is nothing more than a large displacement engine noise and power brings perfect experience, but for the purposes of this i8 is unable to meet them. In addition, i8 market in addition to face a series of competitors outside, but also the face of lower prices, with the door of some of its M series models, will undoubtedly further weaken its competitiveness.
acceptance is not high
top models close to 200 million price, though you can enjoy i8 to that very sci-fi design, but the actual 1.5T turbocharged engine with a plug-in hybrid electric motor combination is less able to make consumer acceptance, which would be a reason not to accept a high degree of . In addition, at this level the price, people choose more often tend to be emotional rather than rational.
Summary : The above is some of the comments about this car BMW i8. How do you like i8? For your i8 also has what kind of view it? We welcome and positive interaction in the comments section, we see the next article!