Yin Tong Yao once again enjoys the highlights of the stars to open the Qi Ruiyi brand to cool?

The independent brand has achieved the achievements of the 100,000-level SUV model, firmly strengthened domestic SUV to high-end confidence. First, the Great Wall Motor Wey brand is from the high-end SUV, and then the tank brand is independent from the WEY’s camp, which is invincible in the hard-working cross-country field of 200,000 yuan.

And Geely’s packet brand and Wey have joined, and the achievements in the field of performance vehicles are also without people and, under the good situation of high-end SUVs, Chery also launched themselves. High-end brand star.

Chery High-end Star Dark

No one suspected that Chery Automobile’s trendy, the future of its high-end brands is naturally hoped, even if you can’t do one ride Dust-free, at least a situation in which wey and the packet three-year world.

However, it is unexpectedly, Chery’s high-end star is the starway, the star is only the first month of the year 2021. Complete 352 orders, and March achievements have improved, but only 677 vehicles, compared to the 300 months of the tank, the start of the star, the results of the moon, can be described as bleak.

Even if the sales volume is not high, the complaint amount is unique, the quality of the stars has been repeatedly questioned, and the new car battery is frequent, and the system failure will continue. We can understand how high the complaints from a set of data.

According to the statistics of the authoritative website, the domestic SUV model complaint sales ratio is 29.7, and the brand’s complaint sales ratio is 31.9, this shows that the ternary is questioned because the vehicle is The quality control is not available.

Even if the complaint sales is higher, the products of the ternation have maintained a higher pricing, the star is the two-wheel drive star Rui version, equipped with 2.0T engine, priced at 200,000 The above, and the price of the high-end roof model reached 230,000.

In this price range, don’t say it is an independent brand model, even if there are multiple models of the joint venture brand, Honda’s Cr-V, Toyota’s RAV4, largeThe Tiguan L, Nissan Qijun, and Lincoln, Ford has a model in this price range.

It is also worth noting that the sales of SUV models in the joint venture brand is much higher than the self-owned brand, that is, the star of the Star is set by the moon, and one of the joint venture brands. Segment.

Where is the courage, where the capital, has to be said, Yin Tong Yao has been recruiting, lost in Wei Jianjun, Li Shufu in the game of high-end models, the wrong pricing caused the high-end brand of Chery .

The destined high opening

No matter the tank brand, or the piking brand, the initial entry is a gun.

Where is the root of red?

It is a high-end standing in the style of the self-service, or the national exploitation of the guests of consumption upgrades, apparent that these two reasons are not persuasive.

In the 20-level SUV model, the position of the joint venture brand is difficult to shake, in the market behavior, consumers cannot be obvious because of certain feelings In the autonomous brand of the lower wind, the autonomous brand high-end SUV model, it is necessary to come up, it should be said that the reason that people convincing can be barely attracted to consumers. After that, the quality of the excellent quality has become a must.

For more popular point, in addition to the high cost performance, the autonomous brand high-end SUV model must have its own “car”, such as everyone’s “people” Together, it is necessary to distinguish other models, which makes people choose a unique reason.

Tank brand In the abutment of hard travers, it will enhance the driving experience to a high level, the performance of each SUV model, so that many joint venture brands are dusty.

The star will obviously be wrong. I am mistaken as long as the price is high, the body is big, and it has become a high-end brand. But if the high-end is so simple, why is BBA? The self-owned brand is so exciting.

Star is listed on the moon, has been deducted, some people say good, and some people have questioned, butSaid that the good people quickly discovered, I want to praise a boat, in addition to the body, the price is high, I can’t get the mouth.

The body needs to be in the premise of excellent product quality, and unique “car” to become a factor in promoting competitiveness, and the star is missing unique Style, just when I have a self-propaganda, the customer has not found it from the other price of the model, where the customer did not find it.

The original star enters the high-end sequence is short, the brand influence is very low, and the traditional model of the popularity of the star is not characterized by the public, consumers must be not willing to pay.

Therefore, the star can only consume the popularity of gathering at the beginning of the market, and then the attention is getting lower and lower, and the traffic is less and less. It will be inevitable after the low go.

Is another brand to cool?

For Yin Tong Yao’s best, it is the best of the Great Wall Motor Wei Jianjun, and Chery has produced a number of brands, but can take the feet of the phenanthus angle.

Today, Chery’s sub-brand, Kai Rui, Weilin, Ruiqi, Kaiyi dead, escaping, fortunately, it is also a bleak, but fleeing cool fate, this is red fire with Great Wall The scene of the fire did form a distinct contrast.

Today, another brand is coming, and it is a high-end brand, which is a more gorgeous coat, but the brand has lacks brand influence throughout the world, pricing is high, lack Unique “car”, single with high-end concepts, it is difficult to hold foot in the car market. If you don’t adjust the brand strategy in time, the brand of the star is afraid soon.