rich to buy a car, see the additional value of the vehicle; people who have money to buy a car, see the practical value of the vehicle. Young people buy a car but it seems a little different. Wealthy young man may be willing to buy a hundreds of thousands of golf, then spend hundreds of thousands to modification; no money to young people may live frugally, just for a luxury brand. The so-called younger market, they need in the end what is?
April 8, Cadillac CT4 officially listed, the guests involved in this conference, is the six young “traffic star.” Maybe when you see this poster, you do not know all the “overhead stream” on their posters. But at least you will not be a do not know, like myself it is.
As a young man, it’s hard to ignore the power of “flow” of; from B station, microblogging, shaking sound and then to entertainment, from the fitness field, the field of film and television talk show and then to the field, you will always have seen their shadows somewhere. And for some people, but it is possible that “glance” in being “pink circle” a person of them. And this is precisely the Cadillac CT4 conference want to pass to our “younger.”
This is an era to promote individuality, everyone heartfelt music to express their views, so modern young people gradually formed a “Ganaiganhen” personality. It’s easy to hate a certain point because a person or a thing, but in turn, we are also very easy because a resonance point generated, thus “fell in love” a person or thing.
Cadillac CT4 is such a “Ganaiganhen” models. But the difference is that it stood under six top stream. Here is a simple example: Suppose I am a fitness Daren, I know nothing about lipstick. So when I saw Li Jiaqi mouth red body color contrast resolution,I would feel embarrassed. But relative, when Yuan Shanshan use of interior space fitness, I will naturally go to analyze this action is in place, whether the interior space can also be required to put down my fitness exercise equipment. At this point, I can remember such a “fitness” Cadillac CT4.
This is the philosophy Cadillac CT4 younger by six different fields, different circles of the top stream, to stimulate young emotional resonance, and so that young consumers are willing to pay for it. Consumers like fitness, you can see the large space of the Cadillac CT4; consumers like lipstick, you can see the beauty of the finish of the CT4. Thousand thousand faces, but there is always a little Cadillac CT4, make you like it.
then as a favorite car of media people, I on the Cadillac CT4 you see?
First of all I see is the Cadillac of pricing and positioning. As a luxury brand B-Class, Cadillac CT4 guide price of only 239,700 yuan -25.97 million, and currently only 2 models in the sale. Maybe a lot of people for this price and no clear concept, but for me, this is equivalent to a price of A-class luxury brand cars to sell a B-class luxury brand cars. With more “boom” of the words to sum it up: This is a play looks prices.
but under careful analysis, Cadillac CT4 situation is not easy. Down, the Audi A3, BMW 1 Series and Mercedes-Benz A-class go hand in hand, Cadillac CT4 of course, have the advantage on the level, but the Audi A3 current terminal concessions, for example, both the current floor price gap is obvious.
Foreign, BBA tens of million price is certainly attractive, can Kaidi LaIt seems unlikely grams counseling on offer. But precisely because of this, resulting in many potential users of Cadillac, but often poor performance in the early stages after the sale of new cars. It is true that since Cadillac XT4 and other new models on the market, this phenomenon has been improved, but on the whole, it is still the status quo Cadillac needed to face.
have to say, it is the product level, BBA now is to keep the small displacement, comfort compromise. The same level as the only rear-wheel drive luxury car brand Cadillac CT4 performance in addition to purely on sports performance, is outstanding. Although it is not generally equipped brother CT5 Brembo brakes on top models, PS4S tire, MRC electromagnetic suspension LSD rear axle and limited slip differential. However, 240,000 yuan, 2.0T variable-cylinder engine, the only rear-wheel drive at the same level, 6.9 seconds and 237 horsepower Pobai other labels, have sufficient properties reflect its movement.
and for the moment, Cadillac CT4 only introduced two models, so do not rule out the follow-up will push the new car model. On the contrary, it is precisely because there are Cadillac CT5 of the “lesson”, is more reserved people on CT4 “suspense” more expectations. After all, one of the heavy Cadillac model year, Cadillac CT4 more “duty” to cover a wider variety of consumer groups, allowing users to have more choices.
Written in the last:
In essence, Cadillac CT4 is still a love and hate distinct models, no doubt because it is a pure luxury rear-wheel drive machine. But like a said at the beginning, young consumers Consumers are not always rational, materialistic, it is possible that a hormone impulse, an idealistic behavior. It is also because of this, Cadillac C4T this ultimate and unique philosophy younger, actually may be more suitable for young people the moment.
(Source network, intrusion deleted)